Business Ideas
10 Technologies That Are Changing the World
Voice and robot assistants. Gene-splicing technology. Regenerative medicine. The future is an exciting place.
Augmented Reality | Page 3
Marketing
3 Trends That Will Shape Your Marketing Efforts in 2018
Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.
Business News
Starbucks Is Offering AR Tours of Its New, Massive Shanghai Coffee Shop
It's the drink giant's latest use of tech to draw you in.
By Jon Fingas
Marketing
In 2018, Get Ready to (Finally) Embrace Virtual and Augmented Reality
Storytelling will always be a strong tool for entrepreneurs-but creativity is key, now more than ever.
Business News
Apple’s Latest Augmented Reality Updates Will Shake Things Up for Brands
AR is on the verge of going mainstream, and businesses need to figure out how to implement these new experiences to reach customers.
By Andrew Medal
Business Ideas
Podcast: When PowerPoints Weren’t Working, This Lowe’s Exec Passed Out Comic Books Instead
Learn why Lowe's employs a behavioral scientist to run its innovation lab.
By Linda Lacina
Marketing
3 Brands’ Different Approaches to Augmented Reality
Augmented reality is on the brink of going mainstream. Learn how brands are experimenting with augmented applications to deepen audience engagement.
By Andrew Medal
Marketing
Why Augmented Reality and Virtual Reality Will be Important for Your Business
Got a product your customer wants to try out (virtually) first? This technology makes that possible.
By Gavin Finn
Business News
How Augmented Reality Is Going to Transform Ecommerce
Amazon and Apple are stepping up their AR efforts. You should be too.
By Andrew Medal
Entrepreneurs
How Augmented Reality Can Help You Achieve Your Fitness Goals
Take advantage of the latest and the greatest in AR to help you reach your next fitness goal.
By Andrew Medal
Tech
3 VR Startups That Are Predicting the Future of Ecommerce
The technology to bring virtual reality into the ecommerce world is here and ready to be implemented. Entrepreneurs just have to be ready for it.
By Sujan Patel
Marketing
3 Amazing Effects of Pokémon Go, Which Is Now a Year Old
The augmented reality game continues to be a big deal.
Business News
Could an Update Mean a Google Glass Resurgence?
The wearable tech got its first software update in nearly three years, but it only adds Bluetooth support and some unnamed bug fixes.
By Tom Brant
Business News
Check Out This Augmented Reality Version of ‘Super Mario Bros.’ Iconic First Level
The developer jumps on Goombas and over gaps in this cool demo.
Tech
Real Estate, Movies, Retail: VR Is Exploding. The Opportunities for Entrepreneurs Are Huge.
The 'Art of VR' conference in New York City features an alien bursting from a human, and lots of people excited about this burgeoning industry.
By Joan Oleck
Business News
Augmented and Virtual Reality Headed to Macs and iPhones
Apple is giving Google's Tango AR platform a run for its money, and also plans to bring support for VR headsets to future Macs.
By Tom Brant
Business News
The Big Trends From Google I/O 2017
Google I/O 2017 was a continued transformation of the company, from machine learning to greater control of Android. Here's what we learned at the show.
By Max Eddy
Tech
The Augmented Reality Workforce is Coming — Here’s What You Need to Know
AR has the potential to provide a workplace dynamic that is unlike anything we've ever seen, and the results could be a net gain for everybody.
Tech
4 Ways Your Website Should Change Over the Next 5 Years
All businesses need to keep up with modern internet technology if they want to maintain their competitive edge.
By Elena Titova
Business News
New Tech Allows Researchers to Simulate and Study Landscapes
Landscape architects have developed open-source modeling software that uses the basics of role-playing games to help solve environmental problems.
By haniya rae
Online Presence
Why Mark Zuckerberg Is Excited About an Augmented Reality Future
The Facebook founder laid out the tech the company is working on during his F8 keynote address.
By Nina Zipkin
Tech
These Are the Top Mixed Reality Companies in the World Today
There are hundreds of companies in the mix. We highlight the best.
Thought Leaders
How This Female Inventor Succeeded in Male-Dominated Industries
Jeri Ellsworth is launching a consumer-friendly augmented reality platform, castAR, this fall.
Business News
Photo of Magic Leap AR Prototype Leaks Out, Backpack and All
Obtained by Business Insider, it claims to show the company's "Product Equivalent" (PEQ) build.
Tech
Technology Trends That Will Shape 2017 and Boost Your Company’s UX
Change isn't going to appeal to everyone, but it's still inevitable. Here are four technology trends that will define 2017.
Business News
AR Games Like ‘Pokémon Go’ Need a Permit in Milwaukee
City officials say gym trainers left a big mess while hunting down Pikachus and Snorlaxes.
Tech
How This Augmented-Reality Company Hopes to Compete With Microsoft and Google
Vuzix will introduce this year its sleekest pair of AR glasses.