Brand Identity - Page: 4

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.

Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.

5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.

Jayson DeMers

Rocket Launch Yourself to Celebrity Status Online

Your cult-like online following will vanish if you stop creating engaging content.

Kristen Vanstrom

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.

Jayson DeMers

5 Branding Mistakes No Startup Can Afford to Make

There's a fine line you must watch for that separates branding brilliance from PR disaster.

3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.

Lesya Liu

7 Gauges to Monitor on Your Brand-Expansion Dashboard

Making a name for yourself means you have to stay on top of your game.

Pete Canalichio

Superhero Strategies for Nailing Your Branding

You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.

The 6 Biggest Branding Errors Most Startups Make

Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.

Larry Alton

How This Small Company Uses Big Data to Succeed

Meet one of the companies on the Entrepreneur360 Index that fits in the 'data champions' category.

Embrace Your Quirks. Invest in Your Personal Brand and Boost Your Business.

Focusing on how you present yourself to the world will help your company grow.