Brand Identity: Page 4
Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.
Developing your brand identity is far more than just a logo.
Starting a business this year? Here are a few things to consider before taking that leap of faith.
Ramotion develops visual identities and comes up with tons of brand strategies to push a brand to the success it deserves
A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market
Los Angeles-based DJ and producer Figment believes artists should act as entrepreneurs by using the Internet to grow and sustain a monetizable brand and a group of loyal fans.
If you don't build your brand, you won't survive.
Brand licensees, who don't endorse the 'Make in India initiative', should have a good supplier from where they could import the product by prioritizing the product quality
Craft the perfect brand with marketing expert Porter Gale.
The time has come for shepreneurs to take the onus and kick away the self-inflicted doubt, says Shalini Prakash, the venture partner at 500Startups
Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back.