Building a Business
How to Identify Upsell Opportunities to Maximize Your Profitability
If you run an agency of any kind, make upsell opportunities a cornerstone of your expansion strategy.
By Lucas Miller
Clients | Page 2
Marketing
3 Timeless Elements of Storytelling That Will Grow Your Business
Stories aren't just for kids, they're how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.
By Andres Tovar
Thought Leaders
Do You Give Discounts To Your Nonprofit Clients? I Don’t — Here’s Why.
The answer is no, and I have my reasons why.
By Gene Marks
Human Resources
10 Keys to Avoiding Bad Client Experiences
Before you decide to start a new client relationship, make sure you offer what the potential partner actually wants or expects.
Thought Leaders
The 4 Biggest Difficulties Every Entrepreneur Faces
Here are some of the most common challenges entrepreneurs should expect to face, along with tips on how to overcome them.
By Roy Dekel
Marketing
Inevitable Mistakes Businesses Will Make Without Proper Customer Development
Customer development might seem too expensive and time-consuming, especially if you are starting a business. However, these techniques can help you save money and time and create a better product.
Thought Leaders
Use These 10 Red Flags to Spot a Difficult Client From a Mile Away
Not every client is right for you. Here are 10 warning signs you can spot early to prevent future client tantrums and headaches.
Building a Business
If You Want Your Clients to Truly Value You, You Need to Be Their Trusted Advisor. Here’s How.
Focus on relationship-building strategies and developing trust with your clients to generate long-term results.
Business Operations & Logistics
Recession Fears Mean SEO Agencies Must Brace for the Great Unbundling
Amid talks of a recession, prudent SEO agencies must prepare for the unbundling of services. Here's how.
Building a Business
How To Do The Best Business Development Within Client Services
Get to the point where you can readily reject clients that don't fit within your company's ethos, thereby allowing more time to focus on the brand itself.
Building a Business
The Profitable Alternative to a Client-Based Business
Offering client services is not the only option for entrepreneurs.
Thought Leaders
What to Do If a Client Ghosts You
The unkind habit of "forgetting" to interact in a relationship has found its way into the business world. Here's how to handle it so you can address the situation or just move on peacefully.
Building a Business
Cardi B’s Dentist Told Everyone She Was a ‘Dentist to the Stars’… Until She Actually Became One.
Dr. Cartrise Ausin knows a thing or two about what it takes to land celebrity clients.
By Liz Brody
Marketing
7 Ways to Boost Client Retention and Prepare for Inflation
With inflation up, customers are looking to trim expenses. Here's how to make sure your contract survives.
By Jeff Antaya
Thought Leaders
8 Pieces of Advice I Wish I Had Before Starting My IT Company
The journey was at times long and painful -- here are some things I wish I could tell my past self.
Building a Business
Why I’m Industry Agnostic
When clients ask me what kind of industries my agency usually works in, I rarely give them the answer they want to hear.
Marketing
5 Strategies for Getting the Most Out of a Customer Testimonial
Storytelling has been a human tradition since the dawn of early civilization.
Building a Business
Two Boundaries That Preserve Your Sanity and Create a Better Customer Experience
You need to get clear on the boundaries that allow you to scale.
Marketing
Getting to First Base Using the Marketing Ball Strategy
How to make a good first impression and attract prospective clients the right way.
By Sohail Khan
Thought Leaders
I Talked My Way Out of Making $50,000. Here’s Why It Was a Good Business Decision
How to say "no" to your clients and earn their trust in the process.
Marketing
If You’re Using These Marketing Tactics, You’re Hurting Your Brand’s Credibility
You'll need good marketing to increase sales in your business, so have a solid strategy.
By Lisa Collum
Building a Business
Stop Chasing Customers With ‘Pick Me’ Posts and Other Desperate Tactics
Instead of constantly chasing clients, focus on building your credibility.
By Sid Peddinti
Building a Business
How to Get More Clients for Your Service-Based Startup (For Free)
Getting new clients can be expensive, but here is where and how you can get them for free.
Building a Business
5 Tips for Improving Client Relationships
When you strengthen your relationships with existing clients, it increases the likelihood of repeat business and referrals, which sets you and your business up for long-lasting success.
By Chris Koens
Thought Leaders
Here’s How You Know It’s Time to Actually Fire That Toxic Client
Sometimes, the adage that "the customer is always right" just doesn't apply anymore.
Marketing
How to (Finally) Start Landing High-Ticket Clients of Your Own
Good news: Onboarding them isn't nearly as hard as you might think.
By Lucas Miller
Thought Leaders
How to Earn Your Clients’ Trust (and Keep It)
A great idea might attract customers, but trust will make them loyal.
By Aytekin Tank