Competition | Page 9

Persuasion requires the ability to alter not just action but attitude.

As a business owner, or marketer tasked with elevating the status of your brand, it's imperative that you find a way to rise above the crowd and overcome the burgeoning list of industry competitors.

If we look hard, we find all kinds of supposedly established legacy companies that would be vulnerable to competition from an eager and creative startup.

The partial-reinforcement extinction effect is a real threat, which is why it's up to competitive business people to keep standards high.