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Customer Feedback

Big Data

Don't Drive Your Business Without Data

When you have good information about your customers, innovation can result.
Funding

Navdy, the 'Google Glass for Your Car,' Raises $6.5 Million

The company's head-up display lets drivers interact with their phones while never taking their eyes off the road.
Marketing

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be

An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
Innovation

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
Business Model

5 Tips for Building Adaptivity Into Your Business Model

No startup business plan is so good that it anticipates every twist and change in the market and customer demand. To thrive, anticipate the unknown.
Finding Customers

4 Steps to Identifying -- and Engaging – Your Core Customers

For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Customer Feedback

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Analytics

Analytics Offers a View Into How Customers Experience Your Product

Here's the roadmap a data company uses when advising their customers how to utilize their numbers.
Social Media Marketing

A Day in the Life of a Successful Social-Media Strategy

Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Online Reviews

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
Product-Market Fit

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Employee Feedback

Ask Your Employees These 4 Simple Questions to Elicit Productive Feedback

To improve employee engagement and make positive changes in the workplace, leaders should be asking employees for their honest opinion about what is working -- or not working -- in the organization.
Communications

3 Powerful Ways to Say 'Thank You'

A simple note of appreciation can go a long way with employees and clients alike. Here's how to do it right.
Customer Service

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Customer Service

Your Secret Resource to Get a Better Product: Customer Service

Move beyond the minimum viable product with the help of your staff to develop the most valuable product.