It's time to take a hard look in the mirror to see how many of these already show in your persona, and which need a bit more of your focus and learning.
The new buzzword in hiring might seem like a gray area to some employers. Try to define the term for your company and assess it in these concrete ways.
The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.