Promotions are a great tool for e-commerce businesses. However, if not used strategically, they can do more harm than good. With this 5-step strategy you will be able to keep your customers coming back, transforming them into your brand evangelists. With practical tips, learn to identify key customer segments, find products that drive repeat sales and craft effective promotional campaigns that skyrocket customer lifetime value.
Small retail businesses face the challenge of competing with large big-box brands; however, SMBs can stay competitive by embracing ecommerce and investing in digital capabilities.
Seasonal changes offer challenges but also growth opportunities. Businesses can achieve sustainable success by diversifying products, reaching diverse markets, fostering loyalty and conducting strategic planning.
With all the technology we have today, there are quite a few marketing channels business owners can leverage — but let's take a closer look at a few that work best.
The rapid growth of ecommerce, fueled by the pandemic, has increased opportunities for "porch pirates" who target packages left on doorsteps, impacting both consumer confidence and business finances. This rise in theft underscores the need for effective security measures — read on for some suggestions from my 17 years in the industry.
To grow your online business, you need to develop a strategy and invest your time wisely. These actionable tips can attract customers and increase online revenue.
It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle. With that in mind, here are the four most common mistakes people make that you should avoid when starting an ecommerce business.
All the new technologies and tools can be overwhelming for small business owners with fewer resources than bigger companies. These strategies will help you overcome these digital difficulties and seize the opportunities that new tech can provide.
Set to become the largest retailer in 2024, Amazon is the go-to destination for ecommerce sellers. But don't fall prey to common mistakes — take these five steps to succeed instead.