Ecommerce | Page 2

Building a Business

Want to Double The Profit Generated From a Single Customer? Master This 5-Step Strategy

Promotions are a great tool for e-commerce businesses. However, if not used strategically, they can do more harm than good. With this 5-step strategy you will be able to keep your customers coming back, transforming them into your brand evangelists. With practical tips, learn to identify key customer segments, find products that drive repeat sales and craft effective promotional campaigns that skyrocket customer lifetime value.
Tech

Porch Pirates Stole 119 Million Packages From Doorsteps Last Year Alone. Here’s What You Can Do to Make Sure This Doesn’t Happen to Your Customers.

The rapid growth of ecommerce, fueled by the pandemic, has increased opportunities for "porch pirates" who target packages left on doorsteps, impacting both consumer confidence and business finances. This rise in theft underscores the need for effective security measures — read on for some suggestions from my 17 years in the industry.