Email | Page 9

The majority of Americans say they have more email to deal with than they did three years ago.

As email marketing approaches its 40th birthday, here's what marketers can learn about making email communications more relevant and effective

You + Me = much more informative.

Here are some tips to help you boost your email marketing efforts.

There's no magic number. Find your sweet spot.

It may not be something to celebrate, but it was a historic moment.

The practice of intercepting messages between Americans and foreigners that mention a terrorism suspect will end.

Unroll.Me is facing a backlash for selling user data to Uber, but people should know better by now about this industry-wide practice.

Use this incredible method to prevent missing an important email or forgetting a critical task.

Without a good subject line, the content of the email doesn't matter.

The first step is to convert visitors into subscribers, and there are some excellent tools to help you do that.

Consider your audience.

More than 200 billion emails are sent every day -- make sure yours stand out.

Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.

The two most important things to keep in mind when it comes to cold email: persistence and personalization.

Add that to the 1.5 billion accounts that have already been compromised.

But you can only receive files that large, not send them.

Email communication still reigns supreme, and that means it's the preferred 'in' for cyber attacks.

Let the other person have the last word so you can get back to work.

Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.

Even in writing, you have just one chance to make a good first impression.