ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.
This article outlines my journey from struggling with multiple learning disabilities to recognizing my unique abilities as a strength. It explains how leveraging my personality, interests, and instincts helped me build self-confidence and achieve success as an entrepreneur and leader.
In a digital world controlled by algorithms that demand your attention and fight to trigger a jerk-knee reaction, communities bring order to chaos and — most importantly — quality.
Undergoing a transformation in any business can be challenging, especially for an established company. As a leader, you'll want to ensure the business and, most importantly, your teams are ready to take on the challenge.
Leaders play a crucial role in preparing their companies for potential acquisition, particularly in the tech industry. They must start implementing strategies to make their organizations attractive for M&A opportunities.
Most folks have a hard line between work and life. "It's just business," "I am a different person at work," etc. But what if we brought some of the beauty of the personal into the professional?
Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.
Join us for our webinar with Jordan Nathan, founder of the kitchenware brand Caraway. Jordan will share the strategies he used to develop, manufacture and sell his products that grew Caraway's annual revenue by over 500% in just 4 years. Register now!
It wasn't all that long ago that companies and families alike could reasonably predict and react to the world around us. Given today's "new normal," predictability and decision-making are relics few can rely on.
Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.
Getting these 4 secrets nailed down will produce calm, confidence and consistency for entrepreneurs as they continue to build and grow their businesses.
Scaling a startup is hard — only 0.061% of companies grow to over $50 million. This article will teach you what you need to know to be one of those successful scaling companies.
Although the business landscape may be changing rapidly, one thing has remained the same: the need to evolve with it. No one knows what the future holds, but we can better prepare ourselves for whatever it might bring by pursuing a digital transformation in a strategic, methodical way.
Key strategies for marketing and advertising agency leaders to navigate the rapid pace of technological and market changes, ensuring survival and growth.