Hashtags

Social Media

The Hashtag: The Search Bar for the Social Web (Infographic)

How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
Social Media Marketing

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.
Twitter

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
Solutions Center

7 Steps to Launching a Successful Twitter Chat

Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
Marketing

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Marketing

3 Big Milestones in the Development of Twitter 'Language'

The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
Marketing

Facebook's Hashtags Might Not Be as Social as You Think

A new report says posts with hashtags get less viral reach than posts without.
Marketing

As Facebook Hashtags Roll Out, What They Mean for Marketers

A look at how companies will be able to best use hashtags for their marketing purposes.
Marketing

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
Marketing

What to Say on Twitter

Ideas that will help you create Tweets that your followers will want to read.
Marketing

Using Twitter for Sales and Marketing

Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
Marketing

The 5 Biggest Twitter Marketing Fails of 2012

A look at the mistakes of some of the biggest brands, and what you can learn from them.
Marketing

What You Need to Know About Using Hashtags on Twitter

Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
Marketing

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.