More Posts on Marketing Mistakes
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do -- and not do -- to move up to the next level.
5 Marketing Missteps That Make Cash Flow and Business Growth Stumble
If you don't want your cash flow to turn into a drip, you'll want to take a look at these mistakes you might be guilty of.
The 5 Biggest Marketing Mistakes and How to Avoid Them
Are you making these mistakes without realizing?
The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup
When you set out to disrupt the status quo, don't pick a status quo people love.
Bad Social Media Never Dies. What Do You Do When It Happens to You?
After that Pepsi ad, a Twitter user joked, darkly, that Kendall Jenner was on a charter flight to Syria, with a can of Pepsi in hand.
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses
Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.
Marketing Addiction Is the Struggling Entrepreneur's Pitfall
Focus on your own business strategy. Don't waste time and money keeping up with everyone else.
6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands
In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Leveraging Your Small Sales Campaign for Long-Term Success
The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.