Marketing Mistakes

3 Marketing Mistakes That Kill Tech Startups

You'll never reach unicorn status if you make one of these mistakes.

Inna Semenyuk

· 5 min read

5 Marketing Missteps That Make Cash Flow and Business Growth Stumble

If you don't want your cash flow to turn into a drip, you'll want to take a look at these mistakes you might be guilty of.

Shaun Buck

· 8 min read

Ben Angel

· 2 min read

The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup

When you set out to disrupt the status quo, don't pick a status quo people love.

Tim Gosman

· 6 min read

Bad Social Media Never Dies. What Do You Do When It Happens to You?

After that Pepsi ad, a Twitter user joked, darkly, that Kendall Jenner was on a charter flight to Syria, with a can of Pepsi in hand.

Todd Grossman

· 4 min read

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.

Kim Lachance Shandrow

· 10 min read

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.

Carol Roth

· 5 min read

Are You Making Any of These 6 Marketing Mistakes?

For instance, ever realize how ineffective broadcasting your message is these days?

Darrah Brustein

· 7 min read

Marketing Addiction Is the Struggling Entrepreneur's Pitfall

Focus on your own business strategy. Don't waste time and money keeping up with everyone else.

Heather Markel

· 5 min read

6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands

In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.

Carolyn Sun

· 9 min read

Leveraging Your Small Sales Campaign for Long-Term Success

The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.

Shaun Buck

· 5 min read

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.

Brian Sutter

· 5 min read