My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Marketing Mistakes

Learning From Mistakes

6 Actions to Prevent Your Company Becoming the Next Volkswagen

Ever hear about the mistake the city of Delhi made while trying to cure its cobra infestation?
Sales Strategies

Marketers: Your Sales Team Needs Leads, Not Inquiries

Do you know exactly what the difference is, and why that matters?
Marketing

The Framework That Transformed the U.S. Wine Industry

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.
Marketing Mistakes

Under Armour Pulls 'Band of Ballers' T-Shirt After Complaints

The shirt featured an image meant to evoke associations with a famous Iwo Jima photograph.
Motivation

10 Tips for Battling the Startup Blues

'Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory.' These words by Gandhi couldn't be truer for entrepreneurs.
Pricing

How to Set Prices When You're New in Business

Among the most nerve-wracking decisions when starting out is how much to charge. Researching the market and accurately tallying costs has a calming effect.
Email Marketing

Email Subject Lines Can Really Suck. Here's How to Make Yours Better.

Here are some crappy email headline techniques -- or lack thereof -- that you will definitely want to avoid.
Email Marketing

4 Examples of Bad Email Manners

Huge, unsolicited attachments and pretending you know someone you don't are among this writer's no-nos.
Social Media Marketing

How Not Using Social Media Can Hurt Your Business

It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.
Marketing Mistakes

9 Marketing Mistakes That Cost Your Business Money

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Marketing Mistakes

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
Take It From The Pros

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.