Marketing Mistakes - Page: 3

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.

Neil Patel

· 6 min read

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.

Small Business PR

· 4 min read

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.

Neil Patel

· 5 min read

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.

Kevin Allen

· 2 min read

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.

Small Business PR

· 5 min read

Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press

A senior vice president said the company should hire investigators to expose details of critics' private lives.

Geoffrey Smith

· 3 min read

The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.

Jason Fell

· 3 min read

9 Mistakes Businesses Make on Social Media (Infographic)

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.

Kevin Allen

· 1 min read

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.

Dixie Gillaspie

· 5 min read

3 Fundamentals Learned the Hard Way About Generating PR for a Startup

You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.

Vikas Lalwani

· 4 min read

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.

Alex Banayan

· 5 min read