Marketing Mistakes - Page: 5

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.

Eric Siu

· 4 min read

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.

Kevin Allen

· 1 min read

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.

Jason Fell

· 2 min read

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.

Jason Fell

· 3 min read

Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.

Jim Joseph

· 3 min read

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.

Jim Joseph

· 3 min read

3 Marketing Lessons from the Rise and Fall of Ron Johnson

J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.

Jim Joseph

· 4 min read

27 Expendable Phrases to Cut from Your Marketing Copy

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.

Laura Blackwell

The 10 Most Useless Buzzwords

You might want to drop these words and phrases from your business vocabulary -- starting right now.

Michael Sebastian

· 5 min read

Waxing for Young Girls? Franchise's Promotion Draws Heat

Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.

How to Stand Out by Keeping it Simple

Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.

Erika Napoletano

· 3 min read

Opening-Day Lessons from a Wendy's Restaurant

Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.

Carol Tice