Marketing Mistakes - Page: 5
8 Steps to Planning for a Social-Media Crisis (Infographic)
Consider these practical points to help minimize the damage left to manage.
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt
In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?
For better or worse, controversy can draw attention to your brand.
Lessons from Paula Deen: How What You Say Can Damage Your Brand
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
3 Marketing Lessons from the Rise and Fall of Ron Johnson
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
27 Expendable Phrases to Cut from Your Marketing Copy
Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
Waxing for Young Girls? Franchise's Promotion Draws Heat
Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.