Marketing

Create Brilliant Content by Harnessing the Collective Genius of Your Team
Content Strategy

Create Brilliant Content by Harnessing the Collective Genius of Your Team

Make creating content a shared experience and getting media coverage a shared achievement.
Craig Corbett
Mark Schaefer On Igniting Content, Being Heroic and the Future of Marketing
Make More Happen

Mark Schaefer On Igniting Content, Being Heroic and the Future of Marketing

Being 'BADASS' is pretty much all you need to know to succeed in the internet economy.
David Koji
The Dark Side of Content Marketing
Content Marketing

The Dark Side of Content Marketing

Content is king. A blood-thirsty king. Now feed him.
Mike Le
The 4 Opt-in Forms All Ecommerce Websites Must Have
ecommerce sales

The 4 Opt-in Forms All Ecommerce Websites Must Have

Use email marketing to capture ecommerce website visitors and nurture them down your funnel.
Sujan Patel
Why 'Dancing With the Stars' Should Replace Ryan Lochte -- With Me
Public Relations

Why 'Dancing With the Stars' Should Replace Ryan Lochte -- With Me

Bringing the embattled Olympic swimmer onto the show is a shameless attempt to boost ratings.
Jonathan Long
4 Easy and Effective Email Marketing Tips for Your Small Business
Marketing

4 Easy and Effective Email Marketing Tips for Your Small Business

Try out these simple tips to for a solid email marketing strategy.
3 Insights to Identify a Multi-Billion Market Opportunity
Market Research

3 Insights to Identify a Multi-Billion Market Opportunity

Even if you aren't a member of the Dollar Shave Club, you know what it is.
Nathan Resnick
3 Ways to Slay the Risk of Bringing a New Product to Market
Product Development

3 Ways to Slay the Risk of Bringing a New Product to Market

Making money from your ingenuity requires getting people as excited about the opportunity as you are.
Stephen Key
Pokémon Go Has Exposed Hacker Subculture and a Personal Moral Dilemma
pokemon go

Pokémon Go Has Exposed Hacker Subculture and a Personal Moral Dilemma

The charm of Pokemon Go is that you wander searching in the real world, except hackers have already figured out how to search without leaving home. Is that cheating?
Peter Gasca
5 Content Strategies That Will Always Work
Marketing

5 Content Strategies That Will Always Work

Content marketing is here to stay. Make sure you're following these five basic strategies for creating stellar content.
Josh Denning
6 Ways to Do Message Marketing on a Shoestring
doing more with less

6 Ways to Do Message Marketing on a Shoestring

The first step? You need to create your '3 essential stories.'
Judy Carter
4 Tips to Boost Your Sales
Sales Strategies

4 Tips to Boost Your Sales

Here are four great tips you can implement in your business right away.
Craig Simpson
The Savvy Companies Catering to a Boom Market: Kids
Franchise 500

The Savvy Companies Catering to a Boom Market: Kids

Here's why there's a big boom in businesses that cater to children (and their parents).
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.