Marketing

Marketing

Best Tips for Creating Google Display Ads and Landing Pages

With Google Display Ads, you can do live, real-world market research on advertising styles, then plan your online ad strategy based on concrete numerical results.
Viral Marketing

Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge

Vinnie's Pizzeria jumped quickly on the disturbing trend and came out with PIEd Pods.
Advertising

Don't Get Left Behind by the New Online Advertising Standards

Creating ads that don't deliver is just as harmful as not creating ads at all.
Digital Marketing

Research Finds Digital Goods Area a Tougher Sell Than Entrepreneurs Think

Human psychology is why people will pay more for a book than an ebook.
Super Bowl Ads

Watch All of the Best Super Bowl Ad Teasers Here Before Sunday's Big Game

From Amazon's Alexa losing her voice to an imperative to support local businesses, here's a glimpse of the commercials that have circulated so far.
Amazon

Billionaire Jeff Bezos Will Star in Amazon's Super Bowl Ad

'Alexa lost her voice? How is that even possible?' the baffled founder asks.
Elon Musk

Elon Musk's Boring Company Has Made $3.5 Million on Flamethrowers in 2 Days

Musk wasn't kidding when he said flamethrowers would follow hats in the Boring Company merch line.
The Digest

The Founders of RXBar, Acquired by Kellogg for $600 Million, Built the Company by 'Having a Bias Toward Action'

Peter Rahal and Jared Smith earned a steady stream of loyal customers with their simple bars, clean packaging and absolutely 'no B.S.'
Marketing

The 2 Keys to a Media and Marketing Strategy

Greg Rollett breaks down the two most important words in any marketing campaign.
Growth Strategies

This 24-Year-Old Has Started 4 Companies -- Now He Wants to Help You Scale Your Business

Jessica Abo sits down with Michael Lisovetsky, the co-founder of JUICE, to talk about the differences between growth and marketing, so your business can reach more customers.
Content Marketing

4 Steps to Writing Content That Converts

Hook them, engage them and tell them what you want them to do.
Profits

5 Ways to Drive Leads and Double Your Profits

Data is the secret sauce to grow your business and dominate your marketplace.
chief marketing officer

Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.

Yeah, yeah, those big guys have massive marketing budgets, all right. But you've got smarts and that's not something you should discount.
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