Marketing

6 Must-Do's When Creating an Influencer Marketing Campaign
Influencers

6 Must-Do's When Creating an Influencer Marketing Campaign

Don't hire an influencer for your social media marketing until you've considered these six things.
Jonathan Long
The Ins and Outs of SWOT Analysis for Marketing Growth
Marketing

The Ins and Outs of SWOT Analysis for Marketing Growth

Use this remarkable tool to realign your marketing campaign with what will give you the best results.
Craig Simpson
This Museum Is Dedicated to Failures
Museums

This Museum Is Dedicated to Failures

Finally, exhibits we can all relate to.
Rose Leadem
Profitable or Popular? Make Hashtags Work for You.
Social Media

Profitable or Popular? Make Hashtags Work for You.

Learn how to use hashtags on Instagram to achieve balanced results.
Kim Walsh Phillips
5 B2B Growth Hacking Tools for Your Business
worth-knowing

5 B2B Growth Hacking Tools for Your Business

Growth hacking isn't magic, it's just having the correct tools to optimize your strategy.
Marsha Hunt
5 Things You Need to Know About Video Marketing
Video Marketing

5 Things You Need to Know About Video Marketing

Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.
10 Tips for Creating a Great Chatbot
Chatbots

10 Tips for Creating a Great Chatbot

Bots have recently stopped being science fiction and started being something more like DIY.
Murray Newlands
7 Delivery Skills for Public Speaking
Marketing

7 Delivery Skills for Public Speaking

Discover smart delivery and strategy tactics and the exercises you can practice so you can improve your speaking skills.
Jill Schiefelbein
A Look at the Benefits of Money-Back Guarantees in Modern Marketing
Starting a Business

A Look at the Benefits of Money-Back Guarantees in Modern Marketing

Customers like the "pro" of risk reduction for trying your product; but, beware the "con": Some may try to manipulate you.
Larry Alton
5 Steps to Getting Your Brand 'Hired' in the Real World
Take It From The Pros

5 Steps to Getting Your Brand 'Hired' in the Real World

Take, for instance, what happened with Tidy Cats litter.
Taddy Hall and Linda Deeken
5 Trends Creating Big Opportunities for Entrepreneurs
Marketing Ideas

5 Trends Creating Big Opportunities for Entrepreneurs

From AI to new payment-system approaches, these tactics can work across a broad range of companies and business models.
Ahmed Safwan
This New $2,145 Handbag Looks Oddly Similar to Ikea's 99 Cent Shopping Bag
IKEA

This New $2,145 Handbag Looks Oddly Similar to Ikea's 99 Cent Shopping Bag

If you're on the market for a new handbag, you might want to think twice before dropping some serious cash.
Rose Leadem
Crowdfunding Your Self-Published Book? Here Are 3 Things You Need to Know.
Self-Publishing

Crowdfunding Your Self-Published Book? Here Are 3 Things You Need to Know.

At first glance, a Kickstarter campaign seems temptingly easy. It's not.
Samita Sarkar
The Top 28 Marketing Podcasts for Entrepreneurs
Marketing

The Top 28 Marketing Podcasts for Entrepreneurs

Learn everything you need to know about marketing, growth and entrepreneurship.
Hurdlr
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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