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Marketing

Marketing

How New Era Stays on Top of Consumers' Minds and on Top of Players' Heads

Innovation and legacy drive a company that's been keeping the sun out of people's eyes for 83 years.
Sales Strategies

4 Reasons Why Raising Your Price Is a Brilliant Marketing Move

Charging less than your competitors signals potential clients that you doubt the value of what you offer.
Networking

Unlike Many Things That Are a Lot of Work, Trade Shows Are Worth It

All the hassles, costs and travel time are a small price for what you learn and the contacts you probably wouldn't otherwise make.
Content Strategy

4 Techniques Pros Use to Make Their Content Fascinating

Images, data, quotes and storytelling are important.
Online Marketing

0 Followers on Social Media? Here's How to Effectively Promote Your Content Anyway.

Who said you need social media followers to get more traffic to your blog?
Books

5 Things This Self-Published Author Did to Sell Over 20,000 Books With Almost No Money

The Audible bestselling author of 'Where the Hell is Tesla?' and 'Don't Touch the Blue Stuff!' offers these simple steps for self-published success.
Influencer Marketing

How Much Should You Really Be Spending on Influencer Marketing?

Between 1 to 25 percent of your marketing budget is the broad rule of thumb.
Startup Mistakes

The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup

When you set out to disrupt the status quo, don't pick a status quo people love.
sales funnel

How to Create a Marketing Funnel That Will Increase Sales and Profits

Learn what types of content will move consumers through the funnel and help you earn conversions.
Marketing

The Essential Recipe for a Successful Business Campaign

Every campaign is unique in its details but all the successful ones share the same key ingredients.
Marketing

3 Unconventional Sales Tactics That Will Close More Deals

If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.
Branding

Six Famous Entrepreneurs Who Show How Your Personal Brand Powers Deal Flow

Your personal brand reflects more than what people think of your product or service, it's what they think of you, and will determine what your business will really be worth in the end.
Apple

10 Marketing Lessons From Apple (Infographic)

There's a lot to learn from one of the world's largest tech companies.
Storytelling

5 Places to Use Storytelling in Your Marketing to Drive Sales

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.
Augmented Reality

3 Brands' Different Approaches to Augmented Reality

Augmented reality is on the brink of going mainstream. Learn how brands are experimenting with augmented applications to deepen audience engagement.