Marketing

Word-of-Mouth Marketing Can Bite Back
Marketing

Word-of-Mouth Marketing Can Bite Back

A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.
Ivan Misner
Marketing

Do More with Less

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
Gail Goodman
Marketing

Crowdsourcing: Free Problem-Solving for Your Biz

Tapping the masses for brighter ideas and bigger margins
Starting a Business

RVCA: A Brand Like No Other

Learn how surf/skate label RVCA scores big by crafting a brand based on lifestyle.
Marketing

Make Search Engines Your Friends

Learn how to boost web traffic with this introduction to SEO copywriting basics.
Jon Rognerud
Marketing

Five Years of Facebook: A Retrospective

Take a look back at how Facebook has evolved since its inception five years ago.
Marketing

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.
John Jantsch
Marketing

Your Site + SEO = High Search Rankings

If search engines can't find you, neither can customers. Build your site right.
Marketing

Don't Discount Naysayers

Nuggets of truth are almost always present in criticism. Use those to your advantage.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.