Marketing

Starting a Business

Where the Connected Get Clued In

Mashable.com went from social media tracker to sensation in its own right.
Kara Ohngren Prior
Marketing

Embrace the Hispanic Market

Before you worry about patenting your invention, investigate potential sales markets.
Marketing

Keep Your Cards to Yourself

4 ways to build your reputation and expand your network--without business cards.
Take It From The Pros

Tag Yourself

Help your business become 'it' with a great tagline.
Selling Overseas
Growth Strategies

Selling Overseas

Market constraints have you rethinking your business plan? Consider exporting.
Growth Strategies

How--and Where--People Network

Online isn't for everyone; geography matters when it comes to building connections.
Ivan Misner
Growth Strategies

Stand Out in a Crowded Marketplace

You can do it with these 5 savvy internet marketing strategies.
Growth Strategies

The Intersection of Awareness and New Media

Social media and sustainability converge to create consumers who are more knowledgeable than ever.
Marketing

Market With Meaning

Don't offer your customers products--offer them solutions, connections and satisfaction.
Rosalind Resnick
The Top 5 Things You Should Know About Social Media
Marketing

The Top 5 Things You Should Know About Social Media

Discover the right and wrong ways to leverage the power of social networking to promote your business.
Ameen Khwaja
Take It From The Pros

Are You Losing Control of Your Brand Online?

Here are five ways to keep your internet presence in check.
Starr Hall
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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