Marketing

Marketing

Unearth the Hidden Publicity Gems in Your Business

Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Marketing

Simplify Business Communication

Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.
Starting a Business

Star Power

This entrepreneur is enlisting a little help from Hollywood to meet her double bottom line.
JJ Ramberg
Marketing

Social Marketing

Make friends in all the right places online, and watch your site's traffic soar.
Starting a Business

Is The Price Right?

With the right execution, a price increase doesn't have to cost you your customers.
Make Your Best Offer
Marketing

Make Your Best Offer

Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Kim T. Gordon
Marketing

Use Your Words

Put Google AdWords to work, and watch the customers--and sales--click in.
Gwen Moran
Growth Strategies

Mass Appeal

Does your product have what it takes to attract an international audience?
Growth Strategies

Back to Basics

Starting a franchise in a small town helped these family-focused entrepreneurs bring in big profits.
Marketing

A Time To Market

A time to market your to-do list isn't complete without this key practice--and neither is your business.
John Jantsch
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.