When your business is mission-driven, there is the added complexity of educating potential customers on the purpose and the drive behind the organization.
Building a long-term partnership with a nonprofit can be great for your business and the community but a lasting, meaningful alliance can't be bought with a large check.
Tammy Tibbetts has helped hundreds of girls around the world get access to education, and thereby, find their voice in society. First, though, she had to find her own voice.
The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.