Pepsi
Marketing
5 Lessons From the Great Pepsi Shakeup
Hitching your advertising to a trendy topic has great potential, both for better and worse.
More From This Topic
Pepsi
Crystal Pepsi: The 'Clear' 90s Hit Makes a Return
Crystal Pepsi will be sold in 20-ounce bottles starting July 11 in Canada and Aug. 8 in the United States.
Radicals & Visionaries
How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Women Leaders
PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace
The outspoken Indra Nooyi said as a matter of dignity these terms shouldn't be used in a professional setting.
Weekly News Roundup
How Lyft, Pepsi and Amazon Celebrated 'Future Day': Weekly News
Plus: Changes ahead for drone users.
Nutrition
How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers
Coke and Pepsi, look out. Zevia has its eye on you.
Twitter Marketing
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
With the snow storm come and gone, here's how some big brands capitalized on the weather.
Leadership
Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year
From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
Advertising
The Story of a Commercial, An Apology and a Glass of Pepsi
The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Marketing
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Soda
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
