Pepsi

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business

John Sculley helped build brands including Pepsi and Apple into what they are today. Here's how he did it.

Hayden Field

· 6 min read

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.

George Chilton

· 5 min read

Heineken's Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.

Rose Leadem

· 2 min read

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.

Steve Tobak

· 5 min read

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.

Jim Joseph

· 3 min read

Pepsi Is Laying Off Up to 100 Workers in Philadelphia and Blaming a 2-Month-Old Soda Tax

The layoffs, which account for roughly 20 percent of Pepsi's 423 Philadelphia employees, will begin Wednesday and be spread out over the next few months.

Kate Taylor

· 3 min read

Crystal Pepsi: The 'Clear' 90s Hit Makes a Return

Crystal Pepsi will be sold in 20-ounce bottles starting July 11 in Canada and Aug. 8 in the United States.

Reuters

· 2 min read

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.

Lydia Belanger

· 4 min read

PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace

The outspoken Indra Nooyi said as a matter of dignity these terms shouldn't be used in a professional setting.

Lydia Belanger

· 3 min read

Margaret Littman

· 5 min read

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.

Benjamin Snyder

· 1 min read