Pepsi
News and Articles About Pepsi
Marketing Bootcamp ![Lydia Belanger]()
How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Women Leaders ![Lydia Belanger]()
PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace
The outspoken Indra Nooyi said as a matter of dignity these terms shouldn't be used in a professional setting.
Weekly News Roundup ![Tanya Benedicto Klich]()
How Lyft, Pepsi and Amazon Celebrated 'Future Day': Weekly News
Plus: Changes ahead for drone users.
Nutrition ![Margaret Littman]()
How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers
Coke and Pepsi, look out. Zevia has its eye on you.
Twitter Marketing ![Benjamin Snyder]()
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
With the snow storm come and gone, here's how some big brands capitalized on the weather.
Leadership ![Claire Zillman]()
Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year
From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
Advertising ![Kate Taylor]()
The Story of a Commercial, An Apology and a Glass of Pepsi
The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Marketing Bootcamp ![Laura Entis]()
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Soda ![Kate Taylor]()
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Marketing Bootcamp ![Laura Entis]()
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Product Ideas ![Drake Baer]()
The 22 Biggest Product Fails Ever
From New Coke to the Apple Newton, a look at high-profile products that flopped.
Make More Happen ![Geoff Weiss]()
Pepsi CEO Indra Nooyi: 'I Don't Think Women Can Have It All'
'The biological clock and the career clock are in total conflict with each other. So we're screwed,' she joked, speaking at The Aspen Ideas Festival on Monday.
Marketing Bootcamp ![Geoff Weiss]()
Cracker Jack Seeks Relaunch on Social Media
The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Coca-Cola ![Kate Taylor]()
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.