Pepsi

News and Articles About Pepsi

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Marketing Bootcamp

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Lydia Belanger
PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace
Women Leaders

PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace

The outspoken Indra Nooyi said as a matter of dignity these terms shouldn't be used in a professional setting.
Lydia Belanger
How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers
Nutrition

How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers

Coke and Pepsi, look out. Zevia has its eye on you.
Margaret Littman
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
Twitter Marketing

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.
Benjamin Snyder
Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year
Leadership

Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year

From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
Claire Zillman
The Story of a Commercial, An Apology and a Glass of Pepsi
Advertising

The Story of a Commercial, An Apology and a Glass of Pepsi

The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Kate Taylor
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Marketing Bootcamp

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Laura Entis
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
Soda

With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks

At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Kate Taylor
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing Bootcamp

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Laura Entis
The 22 Biggest Product Fails Ever
Product Ideas

The 22 Biggest Product Fails Ever

From New Coke to the Apple Newton, a look at high-profile products that flopped.
Drake Baer
Pepsi CEO Indra Nooyi: 'I Don't Think Women Can Have It All'
Make More Happen

Pepsi CEO Indra Nooyi: 'I Don't Think Women Can Have It All'

'The biological clock and the career clock are in total conflict with each other. So we're screwed,' she joked, speaking at The Aspen Ideas Festival on Monday.
Geoff Weiss
Cracker Jack Seeks Relaunch on Social Media
Marketing Bootcamp

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Geoff Weiss
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola

What Coke Is Brewing by Increasing Its Stake in Keurig

Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Kate Taylor