Pepsi

News and Articles About Pepsi

Heineken's New Ad Shows Pepsi the Right Way to Get Political
Advertising

Heineken's New Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.
Rose Leadem
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
Brands

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.
Steve Tobak
3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad
Advertising

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.
Jim Joseph
Pepsi Is Laying Off Up to 100 Workers in Philadelphia and Blaming a 2-Month-Old Soda Tax
Pepsi

Pepsi Is Laying Off Up to 100 Workers in Philadelphia and Blaming a 2-Month-Old Soda Tax

The layoffs, which account for roughly 20 percent of Pepsi's 423 Philadelphia employees, will begin Wednesday and be spread out over the next few months.
Kate Taylor
Crystal Pepsi: The 'Clear' 90s Hit Makes a Return
Pepsi

Crystal Pepsi: The 'Clear' 90s Hit Makes a Return

Crystal Pepsi will be sold in 20-ounce bottles starting July 11 in Canada and Aug. 8 in the United States.
How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Make More Happen

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Lydia Belanger
PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace
Inspiring Your Team

PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace

The outspoken Indra Nooyi said as a matter of dignity these terms shouldn't be used in a professional setting.
Lydia Belanger
How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers
Nutrition

How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers

Coke and Pepsi, look out. Zevia has its eye on you.
Margaret Littman
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
Twitter Marketing

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.
Benjamin Snyder
Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year
Leadership

Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year

From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
Claire Zillman
The Story of a Commercial, An Apology and a Glass of Pepsi
Advertising

The Story of a Commercial, An Apology and a Glass of Pepsi

The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Kate Taylor
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Marketing

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Laura Entis
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
Soda

With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks

At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Kate Taylor
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