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Marketing

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
Advertising

Heineken's Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.
Brands

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.
Advertising

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.
Pepsi

Pepsi Is Laying Off Up to 100 Workers in Philadelphia and Blaming a 2-Month-Old Soda Tax

The layoffs, which account for roughly 20 percent of Pepsi's 423 Philadelphia employees, will begin Wednesday and be spread out over the next few months.
Pepsi

Crystal Pepsi: The 'Clear' 90s Hit Makes a Return

Crystal Pepsi will be sold in 20-ounce bottles starting July 11 in Canada and Aug. 8 in the United States.
Radicals & Visionaries

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Women Leaders

PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace

The outspoken Indra Nooyi said as a matter of dignity these terms shouldn't be used in a professional setting.
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