Pepsi
News and Articles About Pepsi
Advertising
![Rose Leadem]()
Heineken's New Ad Shows Pepsi the Right Way to Get Political
Brands need to be smart when it comes to politics.
Brands
![Steve Tobak]()
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
If your business isn't politics, keep politics out of your business.
Advertising
![Jim Joseph]()
3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad
It's good to make a social statement, but if you're going to do it, make sure you do it right.
Pepsi
![Kate Taylor]()
Pepsi Is Laying Off Up to 100 Workers in Philadelphia and Blaming a 2-Month-Old Soda Tax
The layoffs, which account for roughly 20 percent of Pepsi's 423 Philadelphia employees, will begin Wednesday and be spread out over the next few months.
Pepsi
Crystal Pepsi: The 'Clear' 90s Hit Makes a Return
Crystal Pepsi will be sold in 20-ounce bottles starting July 11 in Canada and Aug. 8 in the United States.
Take It From The Pros
![Lydia Belanger]()
How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Inspiring Your Team
![Lydia Belanger]()
PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace
The outspoken Indra Nooyi said as a matter of dignity these terms shouldn't be used in a professional setting.
Weekly News Roundup
![Tanya Benedicto Klich]()
How Lyft, Pepsi and Amazon Celebrated 'Future Day': Weekly News
Plus: Changes ahead for drone users.
Nutrition
![Margaret Littman]()
How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers
Coke and Pepsi, look out. Zevia has its eye on you.
Twitter Marketing
![Benjamin Snyder]()
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
With the snow storm come and gone, here's how some big brands capitalized on the weather.
Leadership
![Claire Zillman]()
Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year
From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
Advertising
![Kate Taylor]()
The Story of a Commercial, An Apology and a Glass of Pepsi
The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Marketing
![Laura Entis]()
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Soda
![Kate Taylor]()
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
