Pepsi: Page 2

Starting a Business

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business

John Sculley helped build brands including Pepsi and Apple into what they are today. Here's how he did it.

Marketing

PR Disasters That Global Companies Found Hard to Deal With

Social media platforms have short-time memories and forget even the most glaring of all embarrassing tales in their rush to move on to the next big story

Marketing

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.

Marketing

Heineken's Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.

Branding

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.

Marketing

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.

Growth Strategies

Cola Ban Could Benefit Domestic Players; This Indian Brand Explains How

In the midst of declining demand for MNC products and a huge need of soft drinks in market, the India-made Cola brand, Kalimark's Bovonto could get a major boost if the state gets continued with ban.

Business News

Pepsi Is Laying Off Up to 100 Workers in Philadelphia and Blaming a 2-Month-Old Soda Tax

The layoffs, which account for roughly 20 percent of Pepsi's 423 Philadelphia employees, will begin Wednesday and be spread out over the next few months.

Business News

Crystal Pepsi: The 'Clear' 90s Hit Makes a Return

Crystal Pepsi will be sold in 20-ounce bottles starting July 11 in Canada and Aug. 8 in the United States.

Marketing

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.

Leadership

PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace

The outspoken Indra Nooyi said as a matter of dignity these terms shouldn't be used in a professional setting.

Franchises

Thirst For Growth

Shiv Shivakumar, as the Chairman & CEO of PepsiCo, India, wears an entrepreneurial hat and plays it hard in a competitive market.

Science & Technology

How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers

Coke and Pepsi, look out. Zevia has its eye on you.

Business News

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.

Business News

Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year

From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.