Pepsi: Page 2
PR Disasters That Global Companies Found Hard to Deal With
Social media platforms have short-time memories and forget even the most glaring of all embarrassing tales in their rush to move on to the next big story
5 Lessons From the Great Pepsi Shakeup
Hitching your advertising to a trendy topic has great potential, both for better and worse.
Heineken's Ad Shows Pepsi the Right Way to Get Political
Brands need to be smart when it comes to politics.
3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad
If your business isn't politics, keep politics out of your business.
3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad
It's good to make a social statement, but if you're going to do it, make sure you do it right.
Cola Ban Could Benefit Domestic Players; This Indian Brand Explains How
In the midst of declining demand for MNC products and a huge need of soft drinks in market, the India-made Cola brand, Kalimark's Bovonto could get a major boost if the state gets continued with ban.
Pepsi Is Laying Off Up to 100 Workers in Philadelphia and Blaming a 2-Month-Old Soda Tax
The layoffs, which account for roughly 20 percent of Pepsi's 423 Philadelphia employees, will begin Wednesday and be spread out over the next few months.
Crystal Pepsi: The 'Clear' 90s Hit Makes a Return
Crystal Pepsi will be sold in 20-ounce bottles starting July 11 in Canada and Aug. 8 in the United States.
How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
PepsiCo CEO: Don't Call People 'Sweetie' or 'Honey' in the Workplace
The outspoken Indra Nooyi said as a matter of dignity these terms shouldn't be used in a professional setting.
Thirst For Growth
Shiv Shivakumar, as the Chairman & CEO of PepsiCo, India, wears an entrepreneurial hat and plays it hard in a competitive market.
How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers
Coke and Pepsi, look out. Zevia has its eye on you.
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
With the snow storm come and gone, here's how some big brands capitalized on the weather.
Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year
From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
The Story of a Commercial, An Apology and a Glass of Pepsi
The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.