Pepsi

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
Twitter Marketing

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.
Benjamin Snyder | 1 min read
Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year
Leadership

Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year

From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
Claire Zillman | 5 min read
The Story of a Commercial, An Apology and a Glass of Pepsi
Advertising

The Story of a Commercial, An Apology and a Glass of Pepsi

The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Kate Taylor | 2 min read
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
Soda

With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks

At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Kate Taylor | 2 min read
The 22 Biggest Product Fails Ever
Product Ideas

The 22 Biggest Product Fails Ever

From New Coke to the Apple Newton, a look at high-profile products that flopped.
Drake Baer | 8 min read
Pepsi CEO Indra Nooyi: 'I Don't Think Women Can Have It All'
Work-Life Balance

Pepsi CEO Indra Nooyi: 'I Don't Think Women Can Have It All'

'The biological clock and the career clock are in total conflict with each other. So we're screwed,' she joked, speaking at The Aspen Ideas Festival on Monday.
Geoff Weiss | 3 min read
Cracker Jack Seeks Relaunch on Social Media
Social Media Marketing

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Geoff Weiss | 2 min read
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola

What Coke Is Brewing by Increasing Its Stake in Keurig

Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Kate Taylor | 2 min read
Teen's Petition Convinces Coke to Remove Flame Retardant From Products
Coca-Cola

Teen's Petition Convinces Coke to Remove Flame Retardant From Products

Powerade lovers decided they were tired of sipping on a chemical banned in the EU. Now, Coke is listening.
Kate Taylor | 2 min read
Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry
Growth Strategies

Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry

Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.
Geoff Weiss | 2 min read