Referrals | Page 3

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.

While you can't create a carbon copy of another business's referral program and expect the same results, you can learn a lot by studying some of their components and strategies.

When selling to highly competitive or secretive industries customer referrals can be hard to come by but that doesn't make your company second-rate by any measure.

Implementing a referral process sounds simple in theory, but it's easier said than done. Here are the challenges -- or better put, the excuses -- that can derail your best referral intentions.