Startup | Page 2

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.

Whether it's a heartwarming adventure, irreverent comedy or thought-provoking documentary, these films can inspire and motivate a weary business owner.

Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster.

A guy named Bubba explains showmanship, brevity and other secrets of mesmerizing investors, even if you have a plain name.

Being practical and thoughtful about all of the possibilities and worst-case scenarios prompts allows firm to progress.

If you're aspiring to start your own company, see how many of these vital personality traits you possess.

New York-based startup Casper is looking to bring some transparency -- as well as vertical integration -- to the $13 billion mattress industry.

How one phone case company, which already beat its goal, prepared for its sophomore effort.

Peruse this list to find out if your temperament and traits indicate you're the type to mastermind a startup.

President of headphones company co-founded by 50 Cent on thinking creatively to gain market share in a field dominated by a big brand.

Online personal style service Stitch Fix builds loyalty by really knowing its customers.

Your company's culture needs to value balance or risk losing its most important resource: its people.

With business continuing its shift from the desktop to smartphones and tablets, more than half of all companies now have sensitive information stored on mobile devices.

These four things may be even more important to investors than a solid business idea.

Startups are constantly needing to innovate to stay alive in the dog-eat-dog world of entrepreneurship. Large corporations are taking notice and looking for opportunities to capitalize on new concepts and ideas.

Overcoming the chicken and egg problem is one of the biggest challenges for any web business.

Web-connected products will soon explode. Where should entrepreneurs look to get in on the action?

Once your company has seen some success, figuring out what to do next is all about three variables.

Legal compliance company CrowdCheck has a new service allowing entrepreneurs to protect themselves as they get ready to fundraise.

When it comes to getting the word out about your business, startups need this one skill to get noticed.

Becoming a subcontractor allows you to more easily build your business, but there are certain stipulations to keep in mind.