Startup | Page 2

No matter what niche you are entering, success is possible with the right strategy.

A startup law attorney explains how to manage unvested shares, and addresses the difference between stock and stock options.

Entrepreneurship is difficult, but it's worth it.

I get it. 2020 was extremely long and an unprecedented year that will change the world forever. Now, we are moving along well in 2021 — but we are still dealing with the explosion of virtual events. The COVID-19 pandemic launched these virtual platforms into the stratosphere. Take Zoom, as an example, that reported a […]The post 9 Ways to Make Your Virtual Events Less Lame appeared first on Calendar.

Having a partner could share the load ... or create added burden.

Starting a business is tough and challenging on all fronts. Here's some wisdom that may ease your load as you navigate new terrain.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?

There are some things you have to do well no matter what business you are trying to build.

To be an effective marketer, you must know as much about your customer base as possible.

Canadian entrepreneurs need them, for sure. But what about everyone else? The answer is . . . probably not.

This incubator helps green energy companies avoid going into the red.

Want to stop cyber attacks? Think like a hacker.

The Silicon Valley startup just raised $15 million in funding from PayPal co-founder Max Levchin, Yahoo's Jerry Yang and other high-profile investors.

There's no easy formula for success and sometimes only time will tell if a business leader has made a good choice.

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.

Whether it's a heartwarming adventure, irreverent comedy or thought-provoking documentary, these films can inspire and motivate a weary business owner.

Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster.

A guy named Bubba explains showmanship, brevity and other secrets of mesmerizing investors, even if you have a plain name.

Being practical and thoughtful about all of the possibilities and worst-case scenarios prompts allows firm to progress.

If you're aspiring to start your own company, see how many of these vital personality traits you possess.

New York-based startup Casper is looking to bring some transparency -- as well as vertical integration -- to the $13 billion mattress industry.