Marketing
5 Places to Use Storytelling in Your Marketing to Drive Sales
Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.
By Mike Taylor
Storytelling | Page 6
Business Operations & Logistics
How to Sell Anything to Anyone by Telling Great Stories
Storytelling is arguably the most powerful tool in your selling toolbox.
By Natasha Che
Marketing
3 Criteria for Selecting the Best Case Studies for Your Talk
Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
Thought Leaders
5 Ways to Ease New-Client Onboarding
First impressions mean everything. Make sure you set the right tone to encourage continued conversations and find solutions together.
Marketing
4 Ways to Stock Your Content War Chest
Storing up owned content lets you control the conversation surrounding your brand.
By Dan Curran
Business Branding
Classic Tales to Mirror When Telling Your Brand Story
Here's how to weave your startup journey into an unforgettable narrative.
By Erin Berman
Building a Business
Why Community, Not Capital, Helped This Founder Find Success
Uprise Art aims to make the experience of buying original artwork more accessible, which is why it carefully curates and doesn't view itself as a marketplace.
Business Funding
10 Ways to Connect With Absolutely Anyone You Meet
Meeting people and winning their trust is essential to business success and life success.
By Deep Patel
Thought Leaders
Why You Must Go See That ‘Flop’ ‘King Arthur: Legend of the Sword’
Finding your destiny is great but hedge your bets.
By Gene Marks
Thought Leaders
If This Is How You’re Doing Authenticity You’re Doing It Wrong
Trying to be an authentic version of somebody else isn't going to cut it.
By Mark Asquith
Building a Business
Storytelling Lessons From a Professional Mime
Professional mime Géraldine Dulex has one amazing tip to help you when meeting new people
Marketing
Tell Your Startup’s Story and Captivate Your Audience. Here’s How.
All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Marketing
7 Things You Must Do to Grow a Fanatical Following Online
Even with technology at their fingertips, your audience members want to hear real stories and connect in meaningful ways. Give them that, and they'll become loyal followers.
Thought Leaders
Cultivating Humanity: 3 Vital Skills for Today’s Entrepreneurs
How Travis Kalanick and Brian Chesky found success with uniquely human traits.
Thought Leaders
How Disruption Requires a Storyteller’s Mind
When upsetting the status quo, remember that consumers are characters, and their settings are all the context you need.
By Erin Berman
Online Presence
Building Bridges Between the Americas Is Key for Global Entrepreneurship
Latin Americans are poised for business growth.
By Deep Patel
Marketing
The Secret of Story Telling
Consumer touch points are opportunities to communicate. Walk in your customer's shoes and think about where they interact with your brand.
Marketing
How to Make Room for Video in Your Content Strategy
Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Marketing
Your Business Can Be Boring But Your Marketing Can’t
Everyday products and services require the most creative strategies.
By Josh Steimle
Online Presence
You Don’t Have to be Picture-Perfect to Succeed on Instagram
Authenticity means more to your fans than manufactured glamour.
By Lesya Liu
Business Operations & Logistics
4 Tips on Generating Buzz for Your Business, According to a PR Expert for Startups
Here are some of the best ways to get people talking about your company.
Marketing
How to Be Interesting When Everything Has Already Been Said
Knowing how to tell your story makes all the difference.
By Parth Misra
Marketing
Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
To get noticed, match your great product with an eye-grabbing narrative.
Marketing
Your Customers’ Brains Are Hard-Wired to Decode These 10 Signals
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
By Eric Siu
Building a Business
5 Ways to Reach Businesses Looking for Your Services But Haven’t Found You Yet
B2B marketing is fundamentally about getting introductions and building relationships.
Thought Leaders
The November Election Could Depend on Which Candidate Masters This Sales Strategy
Stories hold the power to connect with people and motivate them to become engaged voters.
Building a Business
10 Things You Must Do Before Connecting With Investors
There are no shortcuts to building a solid network of engaged investors.