Business News
Want to Make More Money? Start Rewriting Your Story.
As the creators of our stories, we all have the power to write new ones with better endings. So, what ending do you want to write?
By Ellevate
Storytelling | Page 5
Building a Business
What Mel Robbins Did to Overcome Her Debilitating Anxiety and Achieve True Confidence
The speaker takes Gerard Adams through the formative experiences that made her who she is today.
By Gerard Adams
Marketing
Win More Business by Copying Nike’s Storytelling Playbook
Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
Business Funding
Dude, Where are My Wheels: Why A Strong Network Can Always Help You in Difficult Situations
How one unfortunate story in my youth taught me the importance of knowing the right people.
By Ivan Misner
Business Ideas
How Do You Get People to Believe in Your Business? Tell a Good Story.
A lot of people have good ideas -- but it's often those with the best stories who are able to set themselves apart.
By Jyoti Bansal
Marketing
TED Talk’s Head of Conferences Reveals the Secret to Giving a Better Presentation, Every Time
Cultivate your own storytelling technique to create an engrossing talk for any audience.
Marketing
How to Create Emotional Content That Engages and Resonates With Your Audience
The creator and CEO of Taylor Cut Films chats with David Meltzer about his philosophy on content, and the role that perception, ego and energy play in storytelling and life.
By Dave Meltzer
Business Accounting
Snapchat’s Parent Company Plans to Invest $1.5 Million in Media Startups
Snap has announced a new accelerator program called Yellow focused on 'mobile storytelling.'
Thought Leaders
Why This Entrepreneur Knew He Was Meant to Start His Own Business
Robert Mondavi, Jr., co-founder of Michael Mondavi Estate, also offers his definition of an entrepreneur.
Thought Leaders
Adopt These 3 Mindsets and You’ll Become an Unstoppable Entrepreneur
The first and biggest step toward getting rich eventually is to give up on getting rich quick.
Building a Business
My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.
Customers buy your product because of the story behind it.
By Ott Jõgi
Marketing
Why the Best Storytellers Achieve the Most Brand Awareness
People aren't interested in logos, but they will stop what they are doing to hear a good story.
By Syed Balkhi
Building a Business
How to Become a Content Strategist and Master Storyteller
If you want to be a strategist, or just want to create a strategy for your business, watch how Jordan Scheltgen creates honest, compelling stories on a consistent basis.
By Eric Siu
Marketing
How Compelling Storytelling Can Help You Build a Heritage Brand
You no longer need a legacy of years of brand equity. You just need brand equity, itself. Heritage storytelling is a way to get there.
Thought Leaders
The Director Behind the Ocean Eleven’s Franchise Shares How His Storytelling Skills Helped Build His Liquor Startup
Hollywood director Steven Soderbergh is trying to turn an obscure Bolivian spirit into a hot company.
By Joe Keohane
Marketing
How to Tell Stories the Media Won’t Ignore
Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
By Sharon Bolt
Thought Leaders
Find Your Why and Tell Your Story: Lessons for Budding Entrepreneurs From Gerard Adams
Gerard Adams wants to turn your vision into a reality.
By Aaron Price
Business News
How to Develop a Brand Story That Attracts Great Talent
To recruit top talent, focus on branding.
By Glassdoor
Tech
This Vital Storytelling Principle Is the Key to Producing Great VR and AR Content
Our brains are hardwired to see narrative. That's what makes the potential of VR and AR for content so exciting.
Thought Leaders
How to Use Storytelling to Sell Your Brand and Vision
People remember how you make them feel, not the information you give them.
Marketing
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Tech
7 Storytelling Structures to Improve Your Presentations (Infographic)
What your favorite plots and your next business presentation should have in common.
Entrepreneurs
The 48 Best Podcasts for Entrepreneurs
These shows will help you hack your brain, invest wisely and find inspiration and motivation in unexpected places.
Marketing
In 2018, Get Ready to (Finally) Embrace Virtual and Augmented Reality
Storytelling will always be a strong tool for entrepreneurs-but creativity is key, now more than ever.
Marketing
Why Marie Forleo Says This One Marketing Trick Is So Important
Remember, your customers have a lot to say.
Marketing
Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018
Creating a compelling vision -- and expressing it well -- is key to capturing your place in the market.
Marketing
So, What’s Your Story? 3 Ways Storytelling Can Help Boost Your Business.
As entrepreneurs, we're all in a perpetual "competitive admissions" game. Stories connect your customers to you.
By Esther Choy