Business News
Why Everything Hinges on the Narrative of Your Work
While there are environmental forces that influence what we believe about ourselves, ultimately we are the stewards of our own stories.
By Paul Jun
Storytelling | Page 8
Marketing
4 Elements of Brand Stories That Inspire Customer Loyalty
The most important asset your business can have is customers who've connected with your narrative.
Building a Business
5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts
Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
By Beki Winchel
Building a Business
Earning the Right to Promote Using Content Marketing
Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
Building a Business
5 Attributes the Modern Marketer Must Possess
Gone are the days of calling a marketing campaign successful, because it looked good and sales rose that quarter.
Marketing
The Strongest Connections Come From Telling Your Story
Your brand has a story to tell and an audience of customers waiting to hear it.
Building a Business
Enchant Customers With the Story Behind Your Brand
People connect more easily with brands that make their story a central part of the customer experience.
By Chip R. Bell
Building a Business
Mastering Your Brand’s Story
Effective storytelling can help you capture the hearts and minds of customers.
Building a Business
It’s Your Vision: Help Them See It
If you want to spur positive changes in your team and your customers, it's time to start communicating visually.
Marketing
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
By Alina Tugend
Building a Business
4 Tips to Successful Business Storytelling
By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
Marketing
It’s Not You, It’s Your Story: Why Branding Matters
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
By Amy Cosper
Building a Business
How to Get Your Ideas to Stick
The more of these critical elements you have, the better the chance your message will stand out.
Marketing
How to ‘StorySell’ Your Way to a Sale
Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Building a Business
Here’s How to Strike Up a Conversation With Almost Anyone
The best entrepreneurs seem to have an innate ability to connect with strangers.
Building a Business
How Understanding Behavioral Psychology Can Help Your Business Blossom
Tony Robbins says understanding humanity's six basic needs can be an entrepreneurial game-changer.
By John Rampton
Thought Leaders
10 Ways to Engage Your Audience During an Important Meeting
Every time you take the stage, you compete against dozens of distractions. Learn how to maximize all the forces in your favor.
Thought Leaders
Speak in Front of Others Like a Pro
If you've been asked to address a crowd, you probably have valuable insights. Follow these 10 tips and you'll be sharing them with confidence.
By Marty Fukuda
Building a Business
4 Keys to Crafting a Winning Startup Story
Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.
Building a Business
The 4 Stories Entrepreneurs Need to Tell
To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
Building a Business
3 Secrets of Building a Personal Brand From a Marketing Master
Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
By Andrew Medal
Marketing
Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Don't think you can write or tell a good story? Now is the time to learn.
By Adam Toren
Building a Business
How I Landed My First Book Deal
If you're thinking of self-publishing your first book, this just might change your mind.
By Steve Tobak
Marketing
Your Online Content Should Deliver ‘Cognitive Ecstasy’
Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
Building a Business
5 Big Company Branding Strategies Any Business Can Utilize
Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
By Aaron Agius
Building a Business
The 4 Elements of Better Branding Your Startup in 2015
In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Building a Business
Culture, or Defining How Things Get Done, Is Passed Down Through Stories
A company's culture isn't something that gets built after it "grows up." Leaders form their organizational culture from day one.