Storytelling | Page 9

Investing in a startup requires believing in the founder. Due diligence is as much a gut check as a fact check.

Delivering a great startup pitch is akin to performing an outstanding monologue. Follow these simple tips to give yours its highest impact.

When it comes to crafting a startup story so many entrepreneurs think an elevator pitch and a great deck will do the trick. This couldn't be further from the truth.

Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.

The right chat at the right time can lead to a fresh idea, a new friendship or a long-lasting business relationship.

Writing well is part habit, part knowledge and part giving a damn.

Our experts explain how positioning yourself as an expert can help maximize your site for search.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.

The language professional peers understand is often confounding to the audience waiting to listen to your story.

Startups are trying to buck the fail trend by increasingly turning to the business underground for their competitive advantage, learning how to "break the rules" and position themselves for success.

Meticulous planning and plenty of hard work are the keys to crowdfunding the capital you need to launch.

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.

The game of business has changed. Cultivating your personal brand is the cornerstone of success.

Using these large sets of information can help create stories that are targeted to your audience.

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.

Here are five tips to get started producing photo and video content for different platforms.

Surinder Singh, the founder of Jugglebox, a company that supplies plastic boxes for movers, pitched to the 'Shark Tank' producers at a recent casting call at Columbia Business School.