Storytelling | Page 9

Building a Business

Here’s How to Strike Up a Conversation With Almost Anyone

The best entrepreneurs seem to have an innate ability to connect with strangers.

By Jacqueline Whitmore

Building a Business

How Understanding Behavioral Psychology Can Help Your Business Blossom

By John Rampton

Thought Leaders

10 Ways to Engage Your Audience During an Important Meeting

By Jacqueline Whitmore

Thought Leaders

Speak in Front of Others Like a Pro

By Marty Fukuda

Building a Business

4 Keys to Crafting a Winning Startup Story

Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.

By Peter S. Cohan

Building a Business

The 4 Stories Entrepreneurs Need to Tell

To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.

By Maggie Patterson

Building a Business

3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.

By Andrew Medal

Marketing

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don't think you can write or tell a good story? Now is the time to learn.

By Adam Toren

Building a Business

How I Landed My First Book Deal

If you're thinking of self-publishing your first book, this just might change your mind.

By Steve Tobak

Marketing

Your Online Content Should Deliver ‘Cognitive Ecstasy’

Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.

By Catherine Clifford

Building a Business

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.

By Aaron Agius

Building a Business

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.

By Brian Honigman

Building a Business

Culture, or Defining How Things Get Done, Is Passed Down Through Stories

A company's culture isn't something that gets built after it "grows up." Leaders form their organizational culture from day one.

By Doug and Polly White

Thought Leaders

7 Scientifically Proven Steps to Increase Your Influence

Would you like to become the most memorable person in the room? Who wouldn't? Read on to learn about some of the methods taught by behavioral investigator Vanessa Van Edwards.

By Meiko Patton

Building a Business

Lessons From a Country Music Duo to Make Your Business ‘Big & Rich’

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.

By John Brubaker

Building a Business

How to Tell Your Small-Business Story

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.

By Daniel Newman

Marketing

7 Tips for Storytelling That Dazzles Audiences

Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.

By Thai Nguyen

Building a Business

Through Storytelling, Entrepreneurs Can Get People to Hit the ‘Buy’ Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.

By Mel Carson

Building a Business

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.

By Kevan Lee

Thought Leaders

Why 2014 Was the Year of the Story

Storytelling was the common thread in an otherwise mercurial year in business.

By Amy Cosper

Marketing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.

By Pratik Dholakiya

Building a Business

Answer These 6 Questions Before Sinking Money Into Some Entrepreneur’s Great Idea

Investing in a startup requires believing in the founder. Due diligence is as much a gut check as a fact check.

By John Boitnott

Building a Business

Master These 4 Simple Pitching Concepts to Capture a Room’s Attention

Delivering a great startup pitch is akin to performing an outstanding monologue. Follow these simple tips to give yours its highest impact.

By Peter Gasca

Building a Business

5 Secrets to Crafting the Perfect Startup Story

When it comes to crafting a startup story so many entrepreneurs think an elevator pitch and a great deck will do the trick. This couldn't be further from the truth.

By Joanna Lord

Marketing

The Supreme Sales Advantage of a Family Business Is the Family Story

Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.

By Daphne Mallory

Marketing

How Storytelling Can Create Brand Value for Your Business

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.

By Jesse Torres