Strategy: Page 3
How to Effectively Measure Strategic Initiatives
Follow this expert advice for laying out a game plan for any project or initiative that will help you evaluate it before, during and after the project is complete.
Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?
Which marketing plan works best for the modern entrepreneur: outside or in-house? Here are four important factors to consider.
How Better Sales Management Can Help Small Businesses Rebound
This is a rebound year for small businesses, filled with tough decisions about what to prioritize. Here's why investing in sales management should be at the top of the list, and how to get it there.
Leadership Is Like Engineering: You Need to Start with Why
To address user challenges, they must first be understood. These principles of why, what and how also apply to management, especially in turbulent times.
2020, The Year That Was: Ghizlan Gunez, Founder, The Modist
"It was not easy to shift overnight from discussing a three-year business plan, to looking at unwinding a business, but like all adversities in life, they bring about learnings."
Why More Women Entrepreneurs Should Play Chess
There's a dearth of women in chess clubs, just as there is in the entrepreneurial community. But there are strategic opportunities in both spaces.
A Brand's Greatest Currency In a Pandemic: Empathy and Purpose
With the government's ability to soften the blow of the coronavirus pandemic and an economic recession fading away, this presents a unique opportunity for brands and corporations to earn their stripes and build brand loyalty
Five Tactics To Help Move Your Business Ahead After A Crisis
The business world is ever-changing, and the ability to adapt to change is the true mark of an entrepreneur.
The Tao Of Success
Stop aspiring for 15 minutes of fame, and instead look toward realizing lasting success.
Lessons from Relationships and Marriage in Developing a Customer Experience Strategy
What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one
Six Strategies To Excel In Negotiation
Knowing how to negotiate your way will always dictate your approach to success or failure.
5 Success Tips for an Aspiring Entrepreneur
Success is not final; failure is not fatal: It is the courage to continue that counts- Winston Churchill
How to Invest Your Hard-earned Money in the Right Project
An entrepreneur needs to possess vigilance, as well as skill, so as to become a good entrepreneur-cum-investor
Want to Become a Successful Tech Company? Be Boring!
Tech companies often only want to work on the buzziest projects. But if they put aside their egos, they'd discover a far wider world of opportunity.