Super Bowl Ads | Page 2

A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.

The more we try not to offend in marketing, the more people we encounter who find offense to everything.

The fast-food chain, often criticized in social media, takes on its critics in a new ad campaign.

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.

Small businesses should follow the proven techniques of the big brands.

Did you love Budweiser's puppies, or were you more excited for the 'Full House' reunion? Vote and let us know!

Budweiser's 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.

Gwen Dean is leaving her full-time job as a machine engineer to follow her dream of being a full-time puppeteer. And she delivered the message to her boss in the form of a Super Bowl commercial.

The beer company has been on a roll. Here's how you can apply its success to your marketing.

GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.

As this weekend approaches, it's time to remember to think bold and play tough to build your business.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.

Take advantage of one of the biggest events of the year without breaking the bank.

What small-business owners can learn from the best of the big budget ads.

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.

With such a colossal viewership and TV networks reportedly charging millions of dollars just for one 30-second advertising spot, it’s no wonder Super Bowl commercials are dominated year-after-year by major corporate players with deep marketing budgets. This year, though, a small business found a way to break through — on the shoulders of a more […]

By Craig Reiss @Old Spice here 1. Create a persona that is strong and on point 2. Seed social networks with invitations to interact 3. Engage the engaged, the famous and the influencers 4. Personalize the response and people will compete for inclusion 5. Make it episodic and easy to share 6. Keep the videos […]

An O’Neil Associates/ASBA Arizona Economic Indicators Monitor poll of small-business owners in Arizona found that 44 percent of those entrepreneurs oppose spending public funds on hosting an NFL Super Bowl in their communities. The results, reported in the Phoenix Business Journal, indicate that 66 percent of the business owners polled would support a Super Bowl […]

What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.

Super Bowl 41 is over, but the hype surrounding the commercials has only just begun. Join us as we take a look at this year's winners and losers.