Branding

From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.

Leadership

Want Success? Invest in Your Biggest Enemy

Whether you want to earn the highest figures, reach the peak of your professional career or become a better all-round person, investing in yourself is non-negotiable.

Side Hustle

I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: 'Selling There Is a No-Brainer'

Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.

Marketing

AI is the Antithesis of Authenticity — But There's Hope. Here's How We Can Align Our Human Values with AI.

Everyone's talking about AI. There's excitement, fear, apprehension and confusion. So, how should you use it for your business? It's really a question of brand values.

Starting a Business

She Never Wanted to Start a Business, But Chronic Insomnia Was Motivation — Here's How She Achieved 8 Figures in Sales and 8 Hours of Sleep a Night

Dr. Kathrin Hamm, founder and CEO of sleep-wellness company Bearaby, wanted to find a solution for her sleeplessness — and the products on the market weren't cutting it.

More Posts on Branding

Marketing

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

Starting a Business

She Started a Side Hustle While Working 2 Jobs as a Line Cook for $22 an Hour Combined — Now It's an 8-Figure Brand You've Probably Seen on TV

Ellen Bennett, founder of kitchenware brand Hedley & Bennett, had a big idea in 2012 — and the "willpower and chutzpah" to bring it to life.

Management

Chef Says This Is the No. 1 Thing That Makes a Restaurant Successful or Not

Chef, coach and entrepreneur Christian Fischer reveals the vital ingredient for restaurant success.

Branding

From Trusted to Cancelled — Here's How to Navigate the Double-Edged Sword of Social Media

Social media is a double-edged sword: skillfully wielded, it has the power either to amplify your voice or open doors to new prospects. Another slip can exact gaping wounds that will bleed your credibility and trust.

Starting a Business

Does Your Brand Look too Corporate, or Dated? See How These Brands Leveled Up Their Design.

We live in a time when brands are more visible and visual than ever. Here, six founders explain how they created brand design that stands out.

Thought Leaders

The Era of Faceless Branding Is Over — Here's Why Modern Brands Fail and Publicity Reigns Supreme in 2024

No longer can a brand hide behind its company logo and expect to thrive.

Growing a Business

Big Businesses Take Forever to Pay Their Small Suppliers. These Founders Did Something About It: 'Nobody Had Seen Anything Like This'

When their first company failed because major retailers took so long to pay, Stacey Abrams and Lara Hodgson couldn't accept the status quo. So they built NowAccount, a novel solution lets small businesses get paid right away. Turns out, big businesses love it too.

Starting a Business

15 Weird and Wonderful Side Hustles You Never Knew Existed

Turns out there are all kinds of wacky ways to make extra cash. We found 15 people bringing in thousands of dollars on unexpected ventures, and they're happy to share the wealth.

Marketing

The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Marketing

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

The importance of cultural specificity and how brands can authentically engage with the broader Black community.

Leadership

Are You the Face of Your Business? You Shouldn't Be — These 3 Practices Can Help You Change Your Branding

In a smaller organization, the owner is often the "face" of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner's ability to grow the business and make it sustainable for the long term.