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6 Changes Your 2015 SEO Strategy Must Focus On

Strategies are always evolving, so get a head start on next year by diving into these shifts.

Jonathan Long

How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.

6 Things Innovative Search Engine Marketers are Doing Right Now

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.

Neil Patel

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.

Duane Forrester

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.

Eric Siu

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.

Kris Barton

New Online Businesses Should Steer Clear of These 5 Mistakes

A lot of money can be made if you effectively set up your website, but these errors will hurt your chances.

Jonathan Long

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.

Brett Relander

Why Business Can't Risk Ignoring Crazy Technologies

Revolutionary technology is often introduced doing something so frivolous we overlook its potential.

These 4 Keyword Research Tools Will Make Your Job Easier

One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.

Richard Stokes

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.

Richard Stokes

French Court Sides With Business Owner Over Negative Online Review

The decision creates a new crime of 'being too highly ranked' on a search engine, the blogger says.

Geoff Weiss