Abandoned but not alone, BlackBerry shows us all that the customer experience is everything. The smartest businesses anticipate customer needs before they manifest.
Before you pull the trigger on upgrading your customer relationship management software, make sure you're investing in a system that will work for the business you run today.
Marketers are likely to get better at using the piles of customer data available and new tools will help them adjust to how customers interact with brands online.
My son had an amazing experience with a company that helped him restring lacrosse heads for his team. Here's how you too can surprise and delight your customers.
The time reps waste locating, updating and delivering sales content is typically regarded as a necessary evil, when in reality it could be costing your company opportunities and revenue.
Eskimos have dozens of words to describe snow. Business people have an equally vast vocabulary of euphemisms for meeting strangers in hopes of making some money.