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Empowerment

Small Business Heroes

Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?

As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Family Businesses

A Family Business Dedicated to Empowering Short Men Towers Over Competitors

A Beverly Hills tailor shop has carved a lucrative niche making every customer feel like a man of stature.
Women Entrepreneurs

A Provocative T-Shirt Becomes an Entrepreneurial Pursuit

An edgy apparel line has become empowerment platform, especially for female business owners.