Fear is an assault on your ambition and innovation. It strips you of your confidence. It undermines your decision making and stops all progress. But you can beat it.
Here are the seven points in the franchise due-diligence process that are prone to stopping someone from moving ahead with a franchise -- but you will get past them.
How do we dial down our freaked-out minds? Scott Halford, author of Activate Your Brain and the founder of the consultant group Complete Intelligence, explains.