Innovators | Page 3

Deeply authentic accounts of personal trials, hard-learned truths and unexpected epiphanies teach readers that anything is possible -- once you understand that hard work alone isn't enough.

The doctor came up with the ground-breaking technique in 1974 after reading about the high rate of choking deaths in restaurants.

This entrepreneur turned his popcorn problem into a profitable business.

Get motivated at the theater with these flicks.

How this Swiss luxury watch brand founded in 1980 is using innovation to beat its older competitors in the market (and consolidate its future).

Entrepreneurs create businesses, businesses create jobs and people with jobs make good customers.

From 'Cheese Jobs' to 'Hello Stevie,' Apple fanboys and girls have immortalized Cupertino, Calif.'s 'Billion Dollar Hippie' in some curious and quirky ways.

Three food startups explain how they chose their fleet.

The latest way ridesharing is shaping business.

Ignore real-world limitations and you're a lot likelier to visualize the ideal solution.

Consider the big-wave surfers on Northern California's Pacific Coast. They're rarely unprepared for the biggest swells that come their way.

From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.

A powerful story keeps this furniture company distinct and memorable.

Create memories and don't rely on enthusiasm.

This founder started with $18,000 in his bank account. Now he runs a $4.5 million fast-casual-food brand.

He'd never make the team, but he's still a major player on the court.

Focus on what you do know -- and can do well.

He bet his retirement. Now he runs a multi-million dollar business.

This entrepreneur turned an unsexy subject into a successful business.

Collaboration for these founders is professional and personal.

"Bartenders are our best salespeople and the opinion leaders," says Dragos Axinte, founder of Brazil's Novo Fogo Cachaça.