News and Articles About Marketing Automation
Automate and free up valuable time to strategize ways to make your business bigger, better and productive.
Seventy-eight percent of marketers say automation increases revenue.
For example, never use marketing automation just because you're lazy.
More than 30 enterprise-level marketing-automation platforms exist, if you have the cash. But what about those of us with smaller budgets?
These tools provide business owners with ways to boost productivity and increase revenue.
You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers.
Get the most out of your personal and professional life when you work smarter, not harder.
With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
If you're not careful, you can make fatal mistakes that do more harm than good to your marketing. Even small mistakes can cause your company a bit of embarrassment that's best avoided.
If done correctly, marketing automation can help your company produce leads and boost revenue.
Starting a Business
Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.
Choose a platform that serves the needs of every department.
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.