Marketing Automation

News and Articles About Marketing Automation

5 Top Marketing Automation Tools for SMB's
Marketing Bootcamp

5 Top Marketing Automation Tools for SMB's

These tools provide business owners with ways to boost productivity and increase revenue.
Matthew Toren
The Many Unheralded Perils of Automating Your Customer Service
Marketing Automation

The Many Unheralded Perils of Automating Your Customer Service

You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers.
David Leonhardt
Summer Streamlining: 7 Tools to Help You Automate Your Workload
Workload Automation

Summer Streamlining: 7 Tools to Help You Automate Your Workload

Get the most out of your personal and professional life when you work smarter, not harder.
Scott Langdon
3 Elements That Will Make or Break an Email Marketing Campaign
Marketing Bootcamp

3 Elements That Will Make or Break an Email Marketing Campaign

With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
Cynthia Price
7 Mistakes That Will Doom Your Marketing Automation Implementation
Marketing Bootcamp

7 Mistakes That Will Doom Your Marketing Automation Implementation

If you're not careful, you can make fatal mistakes that do more harm than good to your marketing. Even small mistakes can cause your company a bit of embarrassment that's best avoided.
Aaron Agius
4 Ways to Generate Leads Using Marketing Automation (Infographic)
Marketing Bootcamp

4 Ways to Generate Leads Using Marketing Automation (Infographic)

If done correctly, marketing automation can help your company produce leads and boost revenue.
Zach Watson
How to Automate Your Social Marketing Efforts
Starting a Business

How to Automate Your Social Marketing Efforts

Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.
The Staff of Entrepreneur Media, Inc.
4 Steps to Choosing Marketing-Automation Software That Actually Works
Marketing Bootcamp

4 Steps to Choosing Marketing-Automation Software That Actually Works

Choose a platform that serves the needs of every department.
Justin Gray
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Marketing Bootcamp

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Cynthia Price
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Marketing Bootcamp

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Hana Abaza
Marketing Bootcamp

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Justin Gray
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing Bootcamp

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Justin Gray
 5 Strategies for Driving Sales With Thought Leadership
Marketing Bootcamp

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
Anthony Kennada
Bot or Person? The Customer Automation Conundrum.
Customer Experience

Bot or Person? The Customer Automation Conundrum.

Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
Larry Alton