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Marketing Automation

Marketing Automation

4 Ways to Generate Leads Using Marketing Automation (Infographic)

If done correctly, marketing automation can help your company produce leads and boost revenue.
Starting a Business

How to Automate Your Social Marketing Efforts

Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.
Online Marketing

4 Steps to Choosing Marketing-Automation Software That Actually Works

Choose a platform that serves the needs of every department.
Email Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Marketing Automation

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Marketing

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Thought Leadership

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
Marketing Automation

Bot or Person? The Customer Automation Conundrum.

Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
Content Marketing

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.