Marketing Automation

Marketing

The Art of the Follow-Up

Completing a deal requires persistent content that is never annoying but can't be politely ignored.

Thought Leaders

Death to Automation: Bring Back the Humans

In sales and marketing, the human element is crucial.

Marketing

9 Ways to Save Time and Money With Marketing Automation (Infographic)

Seventy-eight percent of marketers say automation increases revenue.

Marketing

5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good

For example, never use marketing automation just because you're lazy.

Marketing

7 Tools to Automate Your Marketing Tasks (Without Blowing Your Budget)

More than 30 enterprise-level marketing-automation platforms exist, if you have the cash. But what about those of us with smaller budgets?

Marketing

5 Top Marketing Automation Tools for SMB's

These tools provide business owners with ways to boost productivity and increase revenue.

Growing a Business

The Many Unheralded Perils of Automating Your Customer Service

You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers.

Business News

Summer Streamlining: 7 Tools to Help You Automate Your Workload

Get the most out of your personal and professional life when you work smarter, not harder.

Marketing

3 Elements That Will Make or Break an Email Marketing Campaign

With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.

Marketing

7 Mistakes That Will Doom Your Marketing Automation Implementation

If you're not careful, you can make fatal mistakes that do more harm than good to your marketing. Even small mistakes can cause your company a bit of embarrassment that's best avoided.

Marketing

4 Ways to Generate Leads Using Marketing Automation (Infographic)

If done correctly, marketing automation can help your company produce leads and boost revenue.

Starting a Business

How to Automate Your Social Marketing Efforts

Get social media to work for you by setting up some automatic functions across Twitter, Facebook, Google+, Pinterest and LinkedIn.

Marketing

4 Steps to Choosing Marketing-Automation Software That Actually Works

Choose a platform that serves the needs of every department.

Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.

Marketing

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.