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Marketing

Big Data

How Companies Are Using Big Data to Boost Sales, and How You Can Do the Same

People used to think that big data was only for big business. They were wrong.
Marketing

3 Major Marketing Trends to Look Out for in 2019

Invest in social causes to stand out.
Entrepreneurs

3 Human Traits That Haven't Changed for the Last 10,000 Years

By placing too much emphasis on what's next, companies risk overlooking and undervaluing the things that remain constant.

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

There's a big demand in the cannabis industry for marketers who can make the adjustment.
Advertising

Advertising Trends You Should Consider in 2019

Here's why you need more video than ever.

This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA

An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.
Marketing

4 Strategies to Supercharge Your Online Marketing

Develop content that makes sense for mobile consumption.

How Getting Laid Off Empowered This Entrepreneur to Start Her Own Award-Winning Marketing Agency

Katie Witkin co-founded AGW Group after working in traditional marketing roles -- and identifying opportunities that were being overlooked.
Marketing

Hims Scored Big With Male Consumers. Can It Repeat The Trick With Women?

The year-old startup got men to comfortably talk about uncomfortable issues. Now, the launch of Hers will test its ability to reach women with the same level of finesse.
Franchise 500

#4 on the Franchise 500: Why Taco Bell Has Its Sights Set On Your City

The #4 company on our Franchise 500 list knows that to grow its customer base, it must go where customers are: metropolitan communities.
Nostalgia

Beyond Nostalgia: How Brands Can Leverage the Powers of 'Fauxstalgia' and 'Newstalgia'

Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.
Memes

'Bird Box': Breaking Barriers in the Streaming World by Marketing Through Memes

Take off your blindfolds, marketers! Netflix's hit show found a new marketing path.
Success Stories

5 Things No One Tells You About Running a Million-Dollar Business

It sounds counterintuitive, but the more zeroes you see behind the dollar sign, the more headaches you may endure.
Women Entrepreneurs

6 Inspiring Women Changing Tech and Business This New Year

Until the industry offers all women in tech equal opportunity and representation, these six up-and-coming women can be great role models.