Marketing
Storytelling
How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers
Don't confuse storytelling with marketing.
Technology
Teens Are Increasingly Ditching Facebook. Here's How Entrepreneurs Should Respond.
The percentage of teens using Facebook has dropped 20 percent in just three years.
Entrepreneurs
Prospects Will Ignore You Reciting a List of Product Features but They Like a Good Story
Stop reading the product manual to potential clients and start helping them see your product as a solution they can use.
Finding Customers
6 Pro Tips to Help Your Business Convert More Customers
Attract more people into your marketing funnel by listening to the experts.
3 Things To Know
Ambien Claps Back at Roseanne, Walmart Offers a Big Perk and Dick's Sales Soar. 3 Things to Know Today.
Stay in the know in 60 seconds.
digital branding
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Brand Reputation
Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
100 Brilliant Companies
10 Genius Marketing Campaigns That Went Viral
From Ikea's pee technology to a hilarious viral video from CarMax, these companies know how to make their marketing magic memorable.
Ecommerce Strategies
It's (Almost) Summertime, and Customers Are Distracted. Here Are 5 Ecommerce Trends You Need to Pay Attention to, to Keep Customers Listening.
Micro-influencers, chatbots and mobile marketing are all trends you should be diving into, to connect when everyone's at the beach.
Sales
How to Create Upsells that Boost Your Sales
Once you've attracted buyers to your site, don't let them get away without trying to increase the sale.
Websites
The 10 Rules You Must Follow to Create an Effective Landing Page
From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.
Email Marketing
5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab
Make sure your emails end up in users' primary inbox.
buyer personas
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group you hadn't expected loves it, too. Time to add to those buyer personas.
Celebrity Endorsement
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
Content Marketing
5 Best-Practices B2B Content Marketing Strategies to Implement Right Now
Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.
