Marketing

The Woman Behind Bonobos's Controversial #EvolveTheDefinition Ads Just Became Its CEO

Micky Onvural says that her being a woman is exactly why she's fit to help the menswear brand fulfill its mission of breaking traditional gender stereotypes.
Rebranding

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Advertising

Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad

The people burning their Nikes weren't buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
Marketing

9 Ways to Dominate Marketing in Less Time

Success often requires getting things done sooner but without cutting corners.
Marketing Strategies

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Branding

Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too

Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.
Ready for Anything

Transforming the Sales Process From an Art Into a Science, Using Data Analytics

It's time for sales to catch up to our ongoing workplace evolution, using automation, coaching and experimentation.
initial coin offerings

Preparing a Security Token Offering? Here's Your Marketing Playbook.

You can't get potential token-buyers to trust you overnight. As the old saying goes, trust is earned.
Ready for Anything

How to Qualify the Right Leads for Phone Calls

You don't need more leads. You need the right leads.
Video Marketing

An Insider's Guide to Keeping Your Video Budget in the Black

Consumers are eating up the videos out there. That's why the investment is worth it. Just be sure to keep your budget in check.
Websites

4 Ways to Turn Your Blog or Website Into Revenue

Use these tips and tricks to maximize your digital content.
Google AdWords

5 Reasons Why Businesses Should Invest in Google AdWords

Bid strategically on keywords that can convert for your business.
Public Relations

Pitching 101: Reaching Out to the Media and Getting Them to Bite

Increase your success with the press by following this advice on pitching your business story.
Holiday Marketing

6 Things to Consider for Putting Together Your Best Holiday Marketing Plan Yet

When autumn starts, will you be ready for the holidays, having already created a gift guide, email and social media strategies and more?
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