Marketing News & Topics

SEO

How Richard Fong Is Helping Other Entrepreneurs Find Bliss

'Mastering the Google beast' isn't as difficult as it sounds.

The Digest

This Startup Raised $17 Million for Its Efforts to Resurrect Cottage Cheese Sales

Good Culture said its products have a clean ingredient list compared to legacy brands and sources its dairy from pasture-raised cows.

Stephen J. Bronner | 4 min read

Online Reviews

5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Go about reviews the right way and you'll earn respect and trust in the process. Cheat and you risk everything you've built.

Peter Mühlmann | 5 min read

Digital Marketing

4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

It has no physical form, and therefore little or no development cost; but a 'digital product' like an ebook or audio cost can earn you a bundle.

Syed Balkhi | 5 min read

Direct Mail

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.

Robert W. Bly | 6 min read

Marketing

This CMO Thinks of Marketing Like a Brad Pitt Movie

This executive says a well-executed marketing plan must be thorough, but specific.

Business Rockstars | 2 min read

Marketing

This Chinese Distillery Is Bringing the Most Consumed Spirit on the Planet to America

How the founders of Ming River Baijiu are attempting to launch an entirely new alcohol category in the United States.

Nicolas Stecher | 6 min read

Email Marketing

Last Week's Facebook Outage Proves Why Email Marketing Is Still So Valuable

Ensure your content gets seen -- even when social media is going haywire.

Nick Wolny | 6 min read

Social Media Marketing

Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Social media is a tool you use. Your website and your email list are assets you own.

Kimanzi Constable | 4 min read

Digital Marketing

Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp

Learn the basics of Google AdWords and MailChimp marketing, plus dive into streaming, influencer marketing, and more.

Entrepreneur Store | 4 min read

Marketing

4 Strategies to Get More Clients for Your Marketing Agency Business

To tell other brands' stories, you need to get good at telling your own.

Jonathan Herrick | 5 min read

SXSW

5 of the Craziest Brand Activations at SXSW

From HBO's 'Bleed for the Throne' part-renaissance-fair part-blood-donation-event to Comedy Central's art gallery of framed Trump tweets, here's a look at the over-the-top marketing pushes at SXSW 2019.

Hayden Field | 5 min read