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Marketing

Analytics

3 Crucial Metrics to Measure When You Advertise In 2018

The new opportunities in the digital marketing space are reserved for the nimblest entrants.
Marketing Plans

Branding Boot Camp: How to Build a Tactical Marketing Plan

In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.
Facebook

4 Facebook Experts Share Their Best Tips and Predictions for Facebooks Ads

Before there was a data problem, Facebook's algorithmic changes had a lot of people freaking out. Here's what you should be doing.
B2B

4 Hacks You Need to Know to Amplify Your B2B Sales

For instance, do you know the difference between upselling and cross-selling?
Online Marketing

How to Measure Your Marketing Success by Focusing on the Invisible ROI

It's time to stop prioritizing short-term metrics over a long-term success strategy.
YouTube

Smart Advice for Professionally Editing Your YouTube Videos

Once you're in the post-production phase, these tips can help you craft a video that looks like it's straight out of a Hollywood production studio.
Email

6 Email Metrics You Have to Track

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are.
Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Ready for Anything

Stop Paying Attention to Likes and Shares and Track This Instead

The problem with vanity metrics is they don't actually lead you to more sales.
Marketing

Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
Conferences

3 Tips for Hosting a Marketing Industry Event That Doesn't Suck

One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.
Website Design

How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups

Here are some best practices for exit intent pop-ups based on our experiments and extensive research.