Marketing
Search
![John Marcinuk]()
How Changes to the Way We Search Will Impact Businesses
Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future.
Take It From The Pros
![Holly Mason]()
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
Business Moving Forward
![Nathan Chan]()
3 Types of Effective Digital Ads You Haven't Yet Tried
Reddit? Outbrain? Taboola? Have you considered these yet?
Networking
![Ivan Misner]()
Reward Your Referral Sources and Earn More Business With These 2 Simple Steps
How to earn more customers with networking techniques.
Trade Shows
![Charles Dugan]()
6 Critical Trade Show Mistakes to Avoid
If you don't get the most out of your trade show it may be nothing more than a waste of your time and money.
Online Marketing
![Michelle Held]()
Online Marketing Tips From a Tech Industry Guru
Hear Go Fish Digital's Kat Haselkorn's best tips for online marketing.
Increasing Conversions
![Aj Agrawal]()
7 Easy Ways to Win More Conversions on Social Media
Building a relationship with customers and providing "social proof" of your product's value are actions that social media facilitates.
Business Moving Forward
![Shaun Buck]()
Turn More Prospects Into Customers
Learn how to turn more prospects into clients by leveraging the decision-making process every prospect goes through.
Chatbots
![Murray Newlands]()
The Evolution of Bots: An Interview with Facebook Messenger's Anand Chandrasekaran
What a chatbot is now is much greater than before and the evolution is accelerating.
Marketing
![Craig Simpson]()
3 Things You Should Do for Every Sales Campaign
You can have the best sales piece in the world, but if it's missing one critical ingredient, it's guaranteed to fail.
Marketing
![Rachel Perlmutter]()
Why You Need Social Proof on Your Website
Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.
Green Business
![Craig Simpson]()
Going Green With Direct Mail
Learn how to be environmentally conscious with your direct mail marketing.
Pokémon
![Stephen J. Bronner]()
3 Amazing Effects of Pokémon Go, Which Is Now a Year Old
The augmented reality game continues to be a big deal.
Take It From The Pros
![Jennifer Miller]()
Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages
It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
