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Marketing

The Digest

The Founders of RXBar, Acquired by Kellogg for $600 Million, Built the Company by 'Having a Bias Toward Action'

Peter Rahal and Jared Smith earned a steady stream of loyal customers with their simple bars, clean packaging and absolutely 'no B.S.'
Marketing

The 2 Keys to a Media and Marketing Strategy

Greg Rollett breaks down the two most important words in any marketing campaign.
Growth Strategies

This 24-Year-Old Has Started 4 Companies -- Now He Wants to Help You Scale Your Business

Jessica Abo sits down with Michael Lisovetsky, the co-founder of JUICE, to talk about the differences between growth and marketing, so your business can reach more customers.
Content Marketing

4 Steps to Writing Content That Converts

Hook them, engage them and tell them what you want them to do.
Profits

5 Ways to Drive Leads and Double Your Profits

Data is the secret sauce to grow your business and dominate your marketplace.
chief marketing officer

Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.

Yeah, yeah, those big guys have massive marketing budgets, all right. But you've got smarts and that's not something you should discount.
Artificial Intelligence

4 Ways You Can Use AI to Enhance Every Step of the Customer Journey

For artificial intelligence to work effectively, you need to have a strong data foundation.
Brand Identity

3 Ways to Build Your Brand Identity Using Content Marketing

Can your content pass the 'logo test'? If not, it'll be just another one of those generic articles that bombard your target audience each day.
Networking

17 Ways to Encourage Others to Refer Your Business

Build credibility and goodwill with members of your network by implementing any of these tactics.
Marketing

The 4 Most Common Troubleshooting Scenarios and What to Do About Them

When your Facebook ads tank, use these tips to figure out what went wrong so you can change them and get them working for you.
Marketing

Get More of the Right Eyeballs Seeing Your Google Ads

Here are some quick tips to get Google to show your ads more often.
Websites

4 Ways to Get Visitors to Stay on Your Website Longer

Improve your conversions by keeping your audience engaged on the website.
Marketing

How Marketing and Advertising Are Bound to Change In 2018

Ad blockers, live video and AI present opportunities as well as challenges.
Content Strategy

One Easy Way to Create Great Content That You're Not Utilizing

Documenting your life can be just as powerful as creating content.