Marketing

3 Ways to Level Up Your Marketing With Pokemon Go
Marketing Bootcamp

3 Ways to Level Up Your Marketing With Pokemon Go

Catch all the Pokemon masters you can with these three marketing strategies.
Marty Schneck
12 Ways to Land Media Coverage Without a Press Release
Marketing Bootcamp

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Renée Warren
Why Defining Content Campaign Success is Harder Than It Sounds
Marketing Bootcamp

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Aaron Agius
If Ethics Aren't Fashionable Yet, They Will Be Soon
Marketing Bootcamp

If Ethics Aren't Fashionable Yet, They Will Be Soon

Bolanile Maté of Be Better Paris talks about the new Fashion Transparency Index and what it means for the fashion industry.
Entrepreneur Staff
How to Align Content Marketing With the Buyer's Journey
Marketing Bootcamp

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.
Samuel Edwards
Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon
Marketing Bootcamp

Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon

The game is a massive success despite having been launched in only five countries -- the United States, Australia, New Zealand, Britain and Germany.
Identifying Your Signature Service
Marketing Bootcamp

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Karen Tiber Leland
6 Ways to Cure Your CRO Woes
Marketing Bootcamp

6 Ways to Cure Your CRO Woes

Conversion Rate Optimization is a matter of doing the basics consistently and very well.
Ehsan Jahandarpour
How Technology Increases Car Sales
Marketing Bootcamp

How Technology Increases Car Sales

Denise Chudy, CEO of LotLinx, talks about why is it a great time to be in automotive digital marketing.
The Sad Truth is That Facebook Ads Are Not Magical
Marketing Bootcamp

The Sad Truth is That Facebook Ads Are Not Magical

Facebook advertising is an enormous revenue generator -- for Facebook. Advertisers have mixed results.
Cat Howell
Why We Should Focus on Attention, Not Clicks.
Marketing Bootcamp

Why We Should Focus on Attention, Not Clicks.

Millions of blog posts are published every day. A small percentage gain traction and attract readers.
Pokemon GO Could Be Next Big Marketing Tool for Retailers
Marketing Bootcamp

Pokemon GO Could Be Next Big Marketing Tool for Retailers

The game could revolutionize online marketing for small businesses.
The 6 Online Marketing Strategies Every Entrepreneur Needs
Marketing Bootcamp

The 6 Online Marketing Strategies Every Entrepreneur Needs

A big benefit: While each can be pursued individually, they all connect with and feed into the others.
Jayson DeMers
4 Tips to Engage Multilingual Audiences on the Road to the Olympics
Marketing Bootcamp

4 Tips to Engage Multilingual Audiences on the Road to the Olympics

Marketers need to speak a lot of people's languages when the whole world is watching the Olympics.
Richard Harpham
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.