Marketing

Marketing Mistakes

A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails

Through watching the stumbles of national brands, smaller businesses can learn what to do -- and not do -- to move up to the next level.
Content Strategy

The Simple Reason Content Is Still Integral to Your Business's Marketing

With so much published every day, here's why you should keep digital content in your marketing toolbox.
Holiday Shopping

Make the Most of Holiday Shopping With These 3 Tips

Are you prepared for the busiest time of the year?
Sales Strategies

Ditch the Sales Script and Do This Instead

Sales frameworks are a key stepping stone to building better relationships with customers.
Sales Strategies

Grow Your Business Through Sales and Marketing Alignment

Aligning your sales and marketing teams isn't an easy endeavor, but it's one that can have profound and lasting benefits.
Branding

Young People Will Reward Brands That Take a Stand

A new generation of consumers are choosing to engage with the brands that share their values and beliefs.
Marketing

This Photo-Sharing App Stands By an Authentic Marketing Experience

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere.
Sales Strategies

A Wake-Up (Sales) Call to Entrepreneurs

Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to acquire.

Stand Tall for Your Values and Your Cannabis Brand Will Stand Out

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Video

No, Video Isn't Dead -- It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site

Every business site has at least one page that could probably be beefed up with a video. Here are the big 5.
Authenticity

The Lessons, Surprisingly, That Marketers Can Learn From John Oliver's 'Last Week Tonight'

The comedian's biting political commentary offers a lesson in authenticity for marketers who want to level up their brands.
Marketing Strategies

The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

How many people would reach out and wonder (or complain) if you didn't send out that next email blast?
Franchises

3 Things Franchises Should Know About Hiring a PR Firm

Be honest about your expectations, explore multiple firms and above all, trust your gut.
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