Marketing

The Art of the Follow-Up
follow-up

The Art of the Follow-Up

Completing a deal requires persistent content that is never annoying but can't be politely ignored.
George Deeb
How to Use Reviews to Grow Your Business
Online Reviews

How to Use Reviews to Grow Your Business

Do you even ask your customers for reviews? Because there's a good chance you won't get what you don't ask for.
Thomas Smale
4 Ways To Master Media Interviews (Even If You've Been Burned Before)
Public Relations

4 Ways To Master Media Interviews (Even If You've Been Burned Before)

In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
Alysha Light
How Much Should You Invest in Content Marketing?
Content Marketing

How Much Should You Invest in Content Marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That's not smart.
Jayson DeMers
4 Cold Email Subject Lines That Generated $4 Million in Revenue
Email Marketing

4 Cold Email Subject Lines That Generated $4 Million in Revenue

Without a good subject line, the content of the email doesn't matter.
Alex Berman
How to Improve Your Networking Skills
Marketing

How to Improve Your Networking Skills

If you want to succeed in business, you need to surround yourself with the right people.
Jill Schiefelbein
I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me
Gen X

I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me

Why marketers should re-engage today's most 'ambidextrous' generation.
Jarrod Walpert
Can a Brand Bring Back Its History and Make It Relevant?
Make More Happen

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Jim Joseph
The 9 Best Shopify Apps to Increase Sales Available for Free
Boosting Sales

The 9 Best Shopify Apps to Increase Sales Available for Free

Shopify is used by tens of thousands of entrepreneurs to sell products online.
Marsha Hunt
5 Ways Entrepreneurs Can Benefit from Advertising Discounts on Deal Websites
Growth

5 Ways Entrepreneurs Can Benefit from Advertising Discounts on Deal Websites

Sometimes it takes cutting prices to move to the level.
Rehan Ijaz
For Easter, Pizza Gets a Makeover With Cadbury Creme Eggs
Easter

For Easter, Pizza Gets a Makeover With Cadbury Creme Eggs

Everyone's favorite Easter candy is now a pizza topping.
Rose Leadem
Warren Buffett's Face Will Be on Cherry Cokes in China
Warren Buffett

Warren Buffett's Face Will Be on Cherry Cokes in China

It seems like a dream come true for the billionaire investor.
Rose Leadem
Why Your Retail Business Needs CRM Software
Customer Relationship Management

Why Your Retail Business Needs CRM Software

The right technology will create a database that helps you personalize each customer interaction.
Peter Daisyme
How to Get Employees to Promote Your Company by Identifying Your 'March Madness' Moment
Employee Engagement

How to Get Employees to Promote Your Company by Identifying Your 'March Madness' Moment

Every business has an event that the vast majority of employees are proud of and would be willing and eager to talk about with their family and friends.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.