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Marketing

Data Driven Marketing

9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers

If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.
Take It From The Pros

Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.

Apply tested principles from advertising legend Robert Collier, and you'll never have to guess about your marketing again.
Influencer Marketing

Find Out How to Find Affordable Influencers to Rocket Your Reach and Sales

Can't afford to pay a celebrity for an endorsement? Social media has countless bargain-rate influencers better suited for your needs.
Ecommerce

Meet the Ecommerce Guru Guiding His Students to $100 Million in Sales

What does it take to make it in ecommerce? Tanner Larsson knows.
Take It From The Pros

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
Connecting with customers

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
Marketing

4 Important Marketing Insights Gleaned From Sprint's New Campaign

Sprint, long known as the less-expensive-but-good-enough cell phone alternative, is rebranding itself as cosmopolitan and youthful.
Sales

5 Sales Lessons My Grandfather Taught Me

The basics of how relationships blossom and how trust is formed spans generations.
Podcasts

25 Top Podcasts That Will Spark Your Entrepreneurial Vision

Listening to a podcast while going to and from work is a rare example of successful multitasking.
Take It From The Pros

11 Common Mistakes You're Making With Influencer Marketing

Everything you've heard about results of this powerful branding and marketing strategy is true, but certainly not guaranteed.
Facebook

5 Benefits of Creating a Facebook Group for Your Business

How to make an impact on Facebook without an advertising budget.
Team Work

What KFC's Goofy VR Escape Room Taught Me About the Power of Storytelling in Communication

Players make Colonel Sanders's 70-year-old original recipe fried chicken 'the hard way' by hand in virtual reality.
Chatbots

Increasing Social-Media Engagement Is Crucial But You Don't Need a Larger Team to Do It

Chatbots are an efficient and cost-effective way to make a name for your organization on social media.