Marketing
The Woman Behind Bonobos's Controversial #EvolveTheDefinition Ads Just Became Its CEO
Micky Onvural says that her being a woman is exactly why she's fit to help the menswear brand fulfill its mission of breaking traditional gender stereotypes.
Rebranding
Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Advertising
Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
The people burning their Nikes weren't buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
Marketing
9 Ways to Dominate Marketing in Less Time
Success often requires getting things done sooner but without cutting corners.
Marketing Strategies
2 Risk-Taking Marketers Discuss Where the Industry Is Headed
Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Branding
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too
Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.
Ready for Anything
Transforming the Sales Process From an Art Into a Science, Using Data Analytics
It's time for sales to catch up to our ongoing workplace evolution, using automation, coaching and experimentation.
initial coin offerings
Preparing a Security Token Offering? Here's Your Marketing Playbook.
You can't get potential token-buyers to trust you overnight. As the old saying goes, trust is earned.
Ready for Anything
How to Qualify the Right Leads for Phone Calls
You don't need more leads. You need the right leads.
Habits
What This Leader of a Multimillion-Dollar Company Does Each Day to Keep Her Focus
It all boils down to good habits.
Video Marketing
An Insider's Guide to Keeping Your Video Budget in the Black
Consumers are eating up the videos out there. That's why the investment is worth it. Just be sure to keep your budget in check.
Websites
4 Ways to Turn Your Blog or Website Into Revenue
Use these tips and tricks to maximize your digital content.
Google AdWords
5 Reasons Why Businesses Should Invest in Google AdWords
Bid strategically on keywords that can convert for your business.
Public Relations
Pitching 101: Reaching Out to the Media and Getting Them to Bite
Increase your success with the press by following this advice on pitching your business story.
Holiday Marketing
6 Things to Consider for Putting Together Your Best Holiday Marketing Plan Yet
When autumn starts, will you be ready for the holidays, having already created a gift guide, email and social media strategies and more?
