Marketing

Starting a Business

Starting a Digital Business? Here Are Common Pitfalls to Avoid

A three-step plan for setting off in the right direction.
Influencers

What YouTube's Famebit Failure Can Teach Us About Influencer Marketing

Why YouTube shuttered its self-service influencer marketing platform.
Email Marketing

Learn How to Engage Gen Z With Email Marketing

Don't believe the stories you've read about how Gen Zers don't use email.
Marketing

More Than Changing Racist Names, Brands Must Create New Social Footprints

The five things brands with troublesome logos and history must do to change.
Social Media

What Are Loop Giveaways and How Can You Use Them to Gain Millions of Followers?

Brands and influencers are embracing the power of loop giveaways. Here's how they work.
Rebranding

Why Hiring an Expert Is Smart When Undertaking a Rebrand

Bringing in external help may seem overwhelming, but a branding expert can provide a lot of insight that you may not be able to provide from an internal perspective.
Marketing

How to Convert Social Media Views into Customers

In the second episode of Season 6 of Leaders Create Leaders, host Gerard Adams talks to the CEO and founder of Billy Gene Is Marketing.
Recovery Planning Series

Free Webinar | August 11: A Guide to Developing Your Social Media Positioning

Join Crystal Surrency, SVP of Strategy at Fullscreen, as she discusses how to identify the people most likely to become customers and how to find them on social media.
Crisis Management

3 Ways to Build a Sustainable Business Post-COVID, According to Jon Taffer

Creating a strong operation for the future will require thinking ahead - and acting now.
Marketing

How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget

When every cent of your brand's marketing budget counts, the quality of your video content might suffer. Fortunately, there's a better way of doing things.
Growth Strategies

How to Boost Sales When Consumers are Spending Less

It takes an acute level of adaptation, but it can be done.
Digital Marketing

Are You Ready to Start With Paid Media? Here's What You Need to Know.

When it comes to reaching new customers, an excellent paid media strategy starts with setting goals. If you don't know where you're headed, how do you know where to go?
Communication Strategies

3 Strategies For Business Communication During Crisis

Business communication has always been important, but it is doubly important in crises.
Crisis Management

Looking Back and Looking Forward: The Navigation of a Crisis for a Small Business

Like any crisis, there are lessons to be learned in this pandemic.
Marketing

Supercharge Your Marketing with a Great Deal on This Award-Winning Adobe Lightroom Alternative

This Luminar 4 bundle can change the way your small business does marketing.