Marketing

Facebook Advertising

How Much Do You Really Need to Spend on Facebook to See Profits?

Take a closer look at the numbers while advertising on the social platform.
Online Marketing

Don't Make These 4 Blunders When You're Trying to Build Your Audience

Marketing is often the culprit. Here's how to fix the most common errors, or avoid them altogether.

After Losing 75 Percent of Her Business, This Entrepreneur Emptied Her Personal Savings to Turn Things Around

Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green.
Books

2 Big Book Writing Myths That Will Keep You From Achieving Big Profits

Just because your book is a bestseller doesn't mean you're making a ton of money.
Email Marketing

Draw More Leads to Your Email List With These Tips

Don't fret if you're strapped for cash. A small budget can invite more creativity.
Online Marketing

The 5 Top Components of a Successful Direct Marketing Website

Get your website in shape and drawing in new business by following these five tips.
Virtual Reality

3 Ways Brands Are Using Virtual Reality Right Now

Why offer same-old, same-old content when VR lets customers be right there with you, virtually.
Differentiation

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.
The Digest

These Entrepreneur Brothers Ditched Coffee for Matcha and Built a Multimillion-Dollar Drink Brand

MatchaBar has products in 1,000 stores across the country and Drake and Diplo as investors.
Marketing to Millennials

4 Strategies to Use When Marketing to Millennials

Follow these four strategies to reach individuals in this tech-savvy, cause-oriented generation.
Competitive Advantages

3 Tips for Thriving Among Industry Giants

Stand out with your startup in a world of giants.
Marketing Strategies

What Technical Founders Need to Know About Sales and Marketing

You can't just create a cool product -- you have to sell it.
Email Marketing

The Email-Marketing Death Spiral Begins When You Think More Is Better

You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Content Marketing

Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know

To start with, here's a peek into how TechCrunch's Travis Bernard thinks about data, storytelling and promotion.
Video Marketing

Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
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