Marketing

Marketing

The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.
Jason Ankeny
How to Build Your Own Brand Buzz
Marketing

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
Gwen Moran
How to Use Social Media to Improve Presentations
Marketing

How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.
Chris Brogan
How to Recession-Proof Your Sales Pitch
Marketing

How to Recession-Proof Your Sales Pitch

Four tips to boost sales, especially in a tough economy.
Five Ways to Beat Prospecting Anxiety
Marketing

Five Ways to Beat Prospecting Anxiety

These tips will help your sales reps push through rejection to drum up new business.
Suzanne Paling
Secrets of Successful Networking Groups
Marketing

Secrets of Successful Networking Groups

Don't overlook the seasoned old pro when deciding which group to join.
Ivan Misner
When Should a Business Owner Get Personal on Social Media?
Social Media

When Should a Business Owner Get Personal on Social Media?

Mikal Belicove, Entrepreneur Magazine columnist, on when to get personal or stay business-like on social media.
Mikal E. Belicove
Should I Stick with Social Media If I'm Not Getting Results?
Social Media

Should I Stick with Social Media If I'm Not Getting Results?

Mikal Belicove, Entrepreneur Magazine columnist, on exercising patience when experimenting with social media marketing.
Mikal E. Belicove
How Can I Make Sense of Social Media Feedback?
Coaches Corner

How Can I Make Sense of Social Media Feedback?

Mikal Belicove, Entrepreneur Magazine columnist, on when to act on online comments about your business.
Mikal E. Belicove
How Can I Stay on Top of My Social Media Efforts?
Coaches Corner

How Can I Stay on Top of My Social Media Efforts?

Mikal Belicove, Entrepreneur Magazine columnist, on finding fodder for social media conversations.
Mikal E. Belicove
When to Set Sales Performance Reviews
Marketing

When to Set Sales Performance Reviews

Why frequency counts in making your sales team more productive.
Suzanne Paling
How to Start a Cause-Marketing Campaign
Marketing

How to Start a Cause-Marketing Campaign

Four ways to give back to the community, while boosting business.
Kim T. Gordon
Take It From The Pros

Your Corporate Blog Could Be Sabotaging Your Business

Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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