Marketing

Here Is How to Impress the Press
Marketing Bootcamp

Here Is How to Impress the Press

Getting your company into publications isn't as hard as you think.
3 Ways to Make Sure Your Online Ads Aren't a Turnoff
Marketing Bootcamp

3 Ways to Make Sure Your Online Ads Aren't a Turnoff

For starters, ponder your ad's placement, using that old real estate rule: location, location, location.
Andrew Chapin
3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time
Marketing Bootcamp

3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time

Leave the past behind and get ready to take your lead generation to the next level.
Sam Oh
Easy Ways to Start Developing Your Personal Brand on Social Media
Marketing Bootcamp

Easy Ways to Start Developing Your Personal Brand on Social Media

Use these simple tips to start growing your brand on Facebook, Instagram, Instagram Stories and Snapchat.
Twitter: The Company No One Wants to Buy
Marketing Bootcamp

Twitter: The Company No One Wants to Buy

Despite a number of high-profile companies looking at Twitter, the social media site simply doesn't make enough money.
Nathan Sinnott
13 Simple Ways to Market Your Business Offline
Marketing Bootcamp

13 Simple Ways to Market Your Business Offline

Here are proven strategies for growing your business the old-fashion way.
Michael Glauser
'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make
Marketing Bootcamp

'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
Jason Parks
Are You Playing Offense or Defense in Your Business?
Marketing Bootcamp

Are You Playing Offense or Defense in Your Business?

It's important to strike a balance between the offensive and defensive tasks of your business.
3 Compelling Reasons to Adopt Agile Marketing
Marketing Bootcamp

3 Compelling Reasons to Adopt Agile Marketing

Is "agile marketing" on your to-do list for the coming year? If not, it's time to get up to speed.
Leyl Black
25 Fantastic Examples of Brands Using Instagram
Marketing Bootcamp

25 Fantastic Examples of Brands Using Instagram

From GE to Taco Bell, these 25 brands have Instagram strategies worth replicating.
Sujan Patel
4 Steps to Creating Great Blog Posts When You're Pressed for Time
Marketing Bootcamp

4 Steps to Creating Great Blog Posts When You're Pressed for Time

Having a plan for your business blog allows you to create great content in less time.
Tony Messer
6 Proven Ways Content Marketing Benefits your Small Business
Marketing Bootcamp

6 Proven Ways Content Marketing Benefits your Small Business

Content marketing gives you the opportunity to expand your company, build your reputation and establish a place as a trusted leader in your industry.
What a Bunch of Blockheads! Internet Outraged at MetLife Firing Snoopy.
Marketing Bootcamp

What a Bunch of Blockheads! Internet Outraged at MetLife Firing Snoopy.

It's the great layoff, Charlie Brown. After 31 years of being the insurance company's mascot, MetLife cuts ties with the iconic characters.
Andrea Hardalo
Trust Science to Help You Build Your Personal Brand
Marketing Bootcamp

Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
Christina Baldassarre
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.