Marketing

6 Ways to Use Video to Sell New-Product Concepts
Marketing Bootcamp

6 Ways to Use Video to Sell New-Product Concepts

The trick is to show the benefit of your idea without disclosing exactly how it works.
Stephen Key
Why Local Businesses Should Pay Extra Attention to Google Maps
Marketing Bootcamp

Why Local Businesses Should Pay Extra Attention to Google Maps

Want to score more web traffic and in-person visits? Better start promoting your business on Maps.
Andrew Medal
4 Things Data is Not and Where to Focus Instead
Marketing Bootcamp

4 Things Data is Not and Where to Focus Instead

Data is a raw material, not the finished product.
Ajay Paghdal
Marketing Addiction Is the Struggling Entrepreneur's Pitfall
Marketing Bootcamp

Marketing Addiction Is the Struggling Entrepreneur's Pitfall

Focus on your own business strategy. Don't waste time and money keeping up with everyone else.
Heather Markel
The Most Effective Marketing Technique
Marketing Bootcamp

The Most Effective Marketing Technique

Entrepreneur Network partner Bobby Donahue reveals the one strategy that works for companies of all types.
Entrepreneur Staff
3 Growth Hacks That Catapulted a 'Drunk-Dialing' App to Sober Success
Marketing Bootcamp

3 Growth Hacks That Catapulted a 'Drunk-Dialing' App to Sober Success

Feel like talking to your best bud at 2 in the morning after drinking too much? Who ya gonna call?
Nathan Resnick
5 Critical Marketing Metrics to Follow
Marketing Bootcamp

5 Critical Marketing Metrics to Follow

Understanding and utilizing these formulas should guide how you promote your business.
Matthew Goulart
3 Essentials for Creating an Effective PR Campaign
Marketing Bootcamp

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Craig Corbett
12 Domain-Name Debacles: 'Hillary Potter' for President and More
Marketing Bootcamp

12 Domain-Name Debacles: 'Hillary Potter' for President and More

The Democratic presidential nominee joins 11 other entities who faced trouble on the web.
Lindsay Friedman
For Maximum Benefit Marketers Must Combine Email and Social Media
Marketing Bootcamp

For Maximum Benefit Marketers Must Combine Email and Social Media

Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Seamas Egan
The Ultimate Guide to GIFs: How to Create Them and When to Use Them
Marketing Bootcamp

The Ultimate Guide to GIFs: How to Create Them and When to Use Them

Here are the best tools, tips, and tricks to step up your GIF game.
A Set of Core Values Is What Makes Company Culture a Real Thing
Marketing Bootcamp

A Set of Core Values Is What Makes Company Culture a Real Thing

When your team has shared values you worry less about them leaving for more money somewhere else.
Robert Wallace
7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass
Marketing Bootcamp

7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass

Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.
Jayson DeMers
Generate 7 Figures From a Book Without Selling a Single Copy
Marketing Bootcamp

Generate 7 Figures From a Book Without Selling a Single Copy

Being a published author in your niche is a big deal. But don't just sell it; give it away. See what happens.
Josh Turner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.