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Marketing

Marketing

Marketing Lessons From Stormy Daniels

Whatever you're selling, make sure your marketing message is focused, concise and credible.
Crowdfunding

The Data Reveals These 3 Fundamentals for Crowdfunding Success

To achieve your crowdfunding goal, think of it as incentive marketing rather than pitching investors.
Marketing

4 Changes You Need to Make Now to Comply With the EU's Tough New Data Law

Non-compliance can lead to hefty fines whether your company is based in the European Union or not.
Amazon

Amazon's Allegedly Harsh Work Culture Has Made Headlines: Here's What You Can Learn

Whether or not you bought the allegation that Amazon workers 'peed in bottles' to survive brutally long work shifts, you should pay attention to your own culture.
Personal Branding

14 Personal Branding Tips for Aspiring Freelancers

Here are some ways you can set yourself apart in the highly saturated freelance market.
Trade Shows

5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows

Trade shows are an important component of B2B marketing because they fit almost every budget.
Video Marketing

The 8 Most Popular and Effective Uses of Video Marketing

How many ways can you put video marketing to work for your brand?
Storytelling

Why the Best Storytellers Achieve the Most Brand Awareness

People aren't interested in logos, but they will stop what they are doing to hear a good story.
Technology

Add SEO to the List of Everything Being Transformed by Artificial Intelligence

Search engines are leveraging artificial intelligence to create more relevant responses to search queries.
marketing content

7 Money-Saving Content-Marketing Tricks Every Marketer Should Try

Think about reposting your old content; and, yes, there are ways to make sure that's not as cheesy as it sounds.
Digital Marketing

Geo-Targeted Ad Campaigns are the New Gold Standard for Local Politicians

What works for Main Street businesses also works for people campaigning for local office.