Marketing

10 Ways You Should Invest Your Company's First Profits
Growth Strategies

10 Ways You Should Invest Your Company's First Profits

When the company finally starts making money, invest it so that it keeps making money.
John Boitnott
How Cannabis Ecommerce Challenges Are Driving Web Innovation
Cannabis

How Cannabis Ecommerce Challenges Are Driving Web Innovation

Cannabis and ecommerce would complement one another like seed and soil, if only federal law would allow it.
Andre Bourque
Giving Away Your Content and Marketing to Gain Customers
Content Marketing

Giving Away Your Content and Marketing to Gain Customers

Best-selling author Jay Baer has some great advice to help grow your business.
Jill Schiefelbein
10 Ways to Market Your Business Online for $500
Make More Happen

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.
Jonathan Long
The 3 Big Problems with Personalization in Online Sales and Marketing
Selling Online

The 3 Big Problems with Personalization in Online Sales and Marketing

While most online retailers have a personalization technology, few know how to make effective use of it.
Alhan Keser
How to Continue Your Small Business Success After the Holidays
Holidays

How to Continue Your Small Business Success After the Holidays

After the holidays, budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all.
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Andre Bourque
Who's Managing Your Online Reviews?
Online Reputation Management

Who's Managing Your Online Reviews?

Remember: Just a few negative words can plunge your business into a one-star muck bath you'll spend days or even weeks recovering from.
Heather Ripley
Forget Your Product: Start Selling 'Solutions' Instead
Sales Strategies

Forget Your Product: Start Selling 'Solutions' Instead

It's time to shift from pushing products to creating genuine connections with people -- using these four steps.
Sona Jepsen
The Complete Guide to Getting Started With Facebook Ads
Facebook Advertising

The Complete Guide to Getting Started With Facebook Ads

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it's not without its questions.
Kevan Lee
Had One Too Many on Super Bowl Sunday? This Chip Bag Will Tell You to Call for a Ride.
Super Bowl

Had One Too Many on Super Bowl Sunday? This Chip Bag Will Tell You to Call for a Ride.

The Super Bowl is just around the corner, and these companies are preparing to keep any drunk drivers off the road.
Rose Leadem
8 Tips to Create a Successful Influencer Marketing Campaign
Influencer Marketing

8 Tips to Create a Successful Influencer Marketing Campaign

You don't need to pay big bucks to influencers with inflated followings to succeed.
Jonathan Long
9 Sales and Marketing Tips for Startups
Startups

9 Sales and Marketing Tips for Startups

How you sell yourself is different than how you market yourself.
Mike Kappel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.