Marketing

Marketing tips

Marketing Tips From Microsoft, Netflix, Walmart and Adobe That You Can Use

It's easy to be jealous of others' success within your industry, but learning from the titans can be a free lesson in marketing.
Snapchat

Leave Your Competition in the Dust With These Snapchat Marketing Strategies

Now is the time to double down on Snapchat to reach younger users.

3 Ways Cannabis Brands Can Make a Powerful First Impression

Experts say you only have seven seconds to hold a consumer's attention. Here's a good place to start.
Finding Customers

How to Ethically 'Steal' Customers by Leveraging Redemption Funnels

Dave Lindenbaum talks about updating the Groupon business model for 2018.
Reality TV

5 Ways to Get Your Business Featured on Reality TV

Getting your business featured on a reality show like 'Shark Tank' may be your big break.
Email Marketing

A Former Spam King Reflects on 15 Years in Email Marketing

Complain about regulation all you want but a single set of rules is fundamental to making an industry grow.
Marketing

Want to Jump-Start Your Ecommerce Business? Try a Pop-up Shop.

The first thing you need to know: A pop-up isn't about stocking shelves and hoping people browse. It's about attaining a 'wow!' status.

Why Women Dominate Influencer Marketing -- and Why It May Be the Right Career for You

You don't need a huge following to take advantage of this growing opportunity.
Trademarks

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
Personal Branding

Are You Omnipresent or Just Making Excuses?

Imagine what it would be like if you, your brand and your company could be everywhere all the time.
Automation

Should You Hire a Person for That Marketing Job or Buy a Robot?

The options are not mutually exclusive. Both can benefit you in different ways at different times.
Video Marketing

Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics -- Maybe Even Your Brand Fanatics

People view ads, but they engage with video. Use this medium to tell better stories and turn uninterested prospects into brand fanatics.
Pinterest

4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog

If you didn't know it already, Pinterest is a blogger's best friend. So, turn your blog posts into pins.
Latin America

Mark Your Calendars: The Key to Latin American Ecommerce Is Knowing the Right Dates

Heads up! Father's Day, Valentine's Day, even Black Friday and Cyber Monday may occur on days different from the U.S. dates.
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