Marketing

How to Create an Effective Sales Funnel Using Instagram
Instagram

How to Create an Effective Sales Funnel Using Instagram

Discover what you need to do to begin attracting more prospects and closing more deals with help from your Instagram account.
Kim Walsh-Phillips
The 5 Biggest Influencer Marketing Myths That Won't Die
Influencer Marketing

The 5 Biggest Influencer Marketing Myths That Won't Die

No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers.
Sujan Patel
4 Simple Ways to Communicate Better With Your Customers
Customer Relationship Management

4 Simple Ways to Communicate Better With Your Customers

Customer experience is critical. Getting it right is more than just a tech fix, success extends to the very language you use.
Mike Taylor
Medium Is the Solution If You Want to Blog Without Any Overhead
Blogging

Medium Is the Solution If You Want to Blog Without Any Overhead

The service helps with hosting, design and building your audience. You're on your own for a steady stream of fresh ideas.
Lesya Liu
24 Digital Marketing Agencies That Specialize on Entrepreneurship
Digital Marketing

24 Digital Marketing Agencies That Specialize on Entrepreneurship

The Fortune 500 has all of Madison Avenue but where do you turn when your dream is to go from startup to big time?
Serenity Gibbons
The 7 Biggest Social Media Fails of 2017 -- So Far
Social Media Mistakes

The 7 Biggest Social Media Fails of 2017 -- So Far

You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.
Jayson DeMers
10 Free Marketing Tools Every Entrepreneur Can Use
Marketing

10 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality.
Marsha Hunt
Pitching Your Business to a Journalist? Here's What Works.
Editor's Note

Pitching Your Business to a Journalist? Here's What Works.

Yes, a pitch can lead to a story -- you just need to know how to get our attention.
Jason Feifer
Building a Fan Following by Tapping Into Customers' Passions
Brand Reputation

Building a Fan Following by Tapping Into Customers' Passions

Barry Meguiar, Meguiar's president and 'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.
Business & Burgers
6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
Business Moving Forward

6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content

Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well.
Danny Wong
Why Your Startup Content-Marketing Strategy Isn't Working
content marketing strategy

Why Your Startup Content-Marketing Strategy Isn't Working

You could fix your company's problems simply by taking a closer look at what you're doing, and figuring out where it's lacking.
Nathan Chan
To Create an SEO Strategy, You'll Have to Be Patient
SEO

To Create an SEO Strategy, You'll Have to Be Patient

If you want to populate on the first page of Google, patience is a virtue.
Jason Parks
Why You Should Craft a Compelling Content Strategy for Your Small Business
Content Strategy

Why You Should Craft a Compelling Content Strategy for Your Small Business

You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience?
5 Customer Engagement Metrics All Ecommerce Sellers Must Track
Ecommerce

5 Customer Engagement Metrics All Ecommerce Sellers Must Track

Use available tools to determine best practice.
Aaron Agius
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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