Netflix | Page 7

Brands didn't hold back this year, mocking themselves a little and their competitors a lot.

Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.

Meanwhile, Facebook-owned WhatsApp raked up more downloads, overall, than any other app, excluding games, in 2017, according to Sensor Tower.

The Psychasec booth on the CES show floor is an elaborate marketing stunt for Netflix's new show, Altered Carbon, and some people are falling for it.

By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.

Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?

The Mouse House also promised 'a significant investment' in original content.

Verizon says the speed discrepancies were related to 'network testing over the past few days to optimize the performance of video applications on our network.'

Remember what Netflix did to Blockbuster? Don't let that happen to you.

In the eighth episode of Masters of Scale, Reed Hastings, the CEO of Netflix, explains how having a strong culture helps the company overcome lows, push the envelope with content and allows for innovation.

The best streaming services put the power in your hands to pay only for what you watch.

Even if you're not in the media business, there's a lot to learn about how Netflix approaches content and goes about amassing an audience.

Amazon and HBO aren't the real competition as far as Reed Hastings is concerned.

The Ironworkers union now offers female workers up to six months of paid maternity leave.

You either liked it or you didn't; no more internal debates over just how much or how little you enjoyed something.

It's time to lose the potato chips. The streaming service has instructions to make a personal trainer device.

The funds will go to 10 organizations working to foster racial, social and criminal justice.

Forty-six percent of couples who stream together around the world have 'Netflix cheated.'

'With a show being made about your life, I think the smartest thing is to kind of stay out of the way,' Sophia Amoruso said.

Several mocking tweets were sent from the Netflix U.S. Twitter account.