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Product Development

Ready For Anything

Podcast: This Founder Made Space for an Unusual Obsession -- and It Led to a One-of-a-Kind Kayak Company

The entrepreneur behind a collapsible boat company explains how he used origami to fuel his passion.
Customer Databases

Why Your Marketing Department Might Need an Unlikely Hero

Remember "The Phantom Tollbooth"? Maybe you need a change agent like Milo.
Product Development

From Bartender to Inventor: How to Turn Your Day Job Into Passive Income

Ever question why bartenders pour beer into pitchers at an angle when they don't have to? Inventor David Fedewa made money off that one.
Design

Why Lisn Lost: It Got the Design Right, But It Didn't Get the Right Design.

Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.
Small Business Heroes

4 Strategies for a Strong Early Marketing Plan

Start marketing before your launch, and customize your approach to the product and its target market.
Small Business Heroes

Don't Start Marketing Before You're Ready to Start Selling

Creating a demand for something you can't deliver will hurt your brand reputation and your bottom line.
Product Development

Can Even Small Companies Have an Impact on the Environment? Yup, These 2 Have.

Proud Source Water teamed with Fishbone Packaging to help eliminate plastic from the bottled water industry.
Product Development

3 Simple Product Development Lessons All Entrepreneurs Should Remember

Here are the things I have always kept in mind in continually working to evolve the companies I've run.
Innovation

4 Tips for Developing a Product Around an Unknown Concept

If you're a trailblazer in a novel space, here are four ways to forge ahead.
Product Development

From Prototype to Production: 3 Things You Must Do

There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.
Ready For Anything

How to Love That Product You're Developing -- Realistically

Successfully executing your idea requires staying faithful to your vision -- and taming that wandering eye.
Inventing

The Simplest Ideas Can Be Extremely Profitable. Here's Proof.

Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.
Masters of Scale

Should Your Product Be Perfect or Scalable? Can It Be Both?

When I first designed my platform for Due, I knew all along that I was not going to wait to create the perfect product before I launched it.
Innovation

How to Make Benign Neglect Work for You

Find a way to put a new spin on a familiar product.
Startups

The 4 Traits Every Good Project Manager Needs

Entrepreneurs and founders must operate like product managers to succeed.