Product Development

Product Development

For His Very First Customer, an Entrepreneur Literally Had to Make Something Out of Nothing

When he just had a prototype, the co-founder behind a drone company had to act fast when his first order came in.
Education

What Your Edtech Product Needs to Get a Gold Star From Educators

Don't make the "build it and they will come" mistake with teachers. Without a proven product that fulfills a need of theirs or their students, any attempts to sell to teachers will tank.
Product Development

Kill That Project Dead! (Or at Least Rethink It.)

Early experimentation separates viable products from ones that looked better on paper. Here are four signs that you should bail.
How Success Happens Podcast

Podcast: This Founder Made Space for an Unusual Obsession -- and It Led to a One-of-a-Kind Kayak Company

The entrepreneur behind a collapsible boat company explains how he used origami to fuel his passion.
Customer Databases

Why Your Marketing Department Might Need an Unlikely Hero

Remember "The Phantom Tollbooth"? Maybe you need a change agent like Milo.
Product Development

From Bartender to Inventor: How to Turn Your Day Job Into Passive Income

Ever question why bartenders pour beer into pitchers at an angle when they don't have to? Inventor David Fedewa made money off that one.
Design

Why Lisn Lost: It Got the Design Right, But It Didn't Get the Right Design.

Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.
Product Launch

4 Strategies for a Strong Early Marketing Plan

Start marketing before your launch, and customize your approach to the product and its target market.
Marketing

Don't Start Marketing Before You're Ready to Start Selling

Creating a demand for something you can't deliver will hurt your brand reputation and your bottom line.
Product Development

Can Even Small Companies Have an Impact on the Environment? Yup, These 2 Have.

Proud Source Water teamed with Fishbone Packaging to help eliminate plastic from the bottled water industry.
Product Development

3 Simple Product Development Lessons All Entrepreneurs Should Remember

Here are the things I have always kept in mind in continually working to evolve the companies I've run.
Innovation Now

4 Tips for Developing a Product Around an Unknown Concept

If you're a trailblazer in a novel space, here are four ways to forge ahead.
Product Development

From Prototype to Production: 3 Things You Must Do

There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.
Product Development

How to Love That Product You're Developing -- Realistically

Successfully executing your idea requires staying faithful to your vision -- and taming that wandering eye.
Inventing

The Simplest Ideas Can Be Extremely Profitable. Here's Proof.

Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.