Setting prices | Page 2

The company run by founder Jack Dorsey will debut Thursday on the New York Stock Exchange.

Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.

As San Francisco becomes an even pricier place to do business, it's becoming more expensive to buy burritos.

Learn to determine pricing that will make you a profit but won't scare away parents.

Lesson one: Forget about surveying your customers to price products for which they have no concept of price.

Here's what you need to know when setting prices for your goods.

The willingness to be paid in testimonials and referrals is good strategy when casting about for your first customers.

Take your product from killer concept to cash cow.

Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.

Among the most nerve-wracking decisions when starting out is how much to charge. Researching the market and accurately tallying costs has a calming effect.

The "one price fits all" philosophy does not work in all industries and under all circumstances.

For a successful business relationship to get off the ground and thrive, both sides need to trust and respect each other.

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.

An engineer gives retailers a fighting chance in the online price wars.

The easiest way to wrest back control over a roller-coaster sales cycle is by managing the pricing of your products or services.

Of course you want the fattest profit margin you can earn, so don't undercut yourself trying to achieve it.

As cocoa prices hit a three year high, chocolate makers are being forced to charge more for their sweet treats.

Companies tend to try to control multiple factors at once, when they should try to identify where the biggest erosion is coming from.

Krispy Kreme recently revealed a doughnut covered with gold leaf and edible diamonds, served with 500-year-old Cognac and Don Perignon.

Shed light on five key areas about a startup's business model to make a compelling pitch for money.

A new study shows that when customers pay more, they perceive their food as tastier.