Super Bowl

News and Articles About Super Bowl

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Allison Sullivan
From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day
Social Media Marketing

From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day

Inspired by Super Bowl marketing magic, here are three strategies brands should employ year-round to find success on social media.
Andrew Caravella
Putting the Super Bowl's $5 Million Ads Under the Microscope
Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Heather Andrew
The No. 1 Strategy Lesson You Can Learn From Tom Brady and Those Super Bowl Champs
Super Bowl

The No. 1 Strategy Lesson You Can Learn From Tom Brady and Those Super Bowl Champs

The positive momentum you get by sticking to "Plan A" and focusing on executing the next play is what won the Super Bowl. There was no "Plan B" for the Patriots.
John Brubaker
Super Bowl Advertisers Struck Political and Social Undertones
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Samuel Edwards
Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Jill Schiefelbein
How Houston-Area Franchises Are Getting Super Bowl Ready
Super Bowl

How Houston-Area Franchises Are Getting Super Bowl Ready

It will likely be one of their busiest and most profitable weekends ever.
Tracy Stapp Herold
The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Rose Leadem
What Beer Should You Drink on Super Bowl Sunday? This Chart Will Help You Decide.
Super Bowl

What Beer Should You Drink on Super Bowl Sunday? This Chart Will Help You Decide.

If this is not on your mind -- it should be. The games only days away.
Rose Leadem
Who Will Win the Top-Selling Jersey in the NFL?
Sales

Who Will Win the Top-Selling Jersey in the NFL?

Sports merchandise powerhouse Fanatics is keeping score.
Entrepreneur Staff
Does it Pay to Release Super Bowl Ads Before the Game?
Super Bowl

Does it Pay to Release Super Bowl Ads Before the Game?

Check out these stats, as well as 20 other facts on the big game.
Rose Leadem
Borrow Tom Brady's Trick For Visualizing a Super Bowl Success
Super Bowl

Borrow Tom Brady's Trick For Visualizing a Super Bowl Success

The Patriots quarterback came up with an interesting technique for motivation.
Rose Leadem
You'll Never Guess Why The NFL Banned This Super Bowl Ad
Super Bowl

You'll Never Guess Why The NFL Banned This Super Bowl Ad

The ad contains substances which are banned by the football league.
Heinz Wants to Make the Day After the Super Bowl a National Holiday
Food

Heinz Wants to Make the Day After the Super Bowl a National Holiday

The ketchup maker wants to take the suggestion to the the House and the Senate.
Nina Zipkin

The Super Bowl is the annual championship game held by the National Football League, the highest level of professional football in the United States. Because the Super Bowl is one of the most highly-viewed television events of the year, affiliated with massive food and beer consumption and highly anticipated musical performances and  commercials, the event provides many advertising and marketing opportunities for businesses.