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Super Bowl

Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Social Media Marketing

From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day

Inspired by Super Bowl marketing magic, here are three strategies brands should employ year-round to find success on social media.
Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Super Bowl

The No. 1 Strategy Lesson You Can Learn From Tom Brady and Those Super Bowl Champs

The positive momentum you get by sticking to "Plan A" and focusing on executing the next play is what won the Super Bowl. There was no "Plan B" for the Patriots.
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Super Bowl

How Houston-Area Franchises Are Getting Super Bowl Ready

It will likely be one of their busiest and most profitable weekends ever.
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Super Bowl

What Beer Should You Drink on Super Bowl Sunday? This Chart Will Help You Decide.

If this is not on your mind -- it should be. The games only days away.
Sales

Who Will Win the Top-Selling Jersey in the NFL?

Sports merchandise powerhouse Fanatics is keeping score.
Super Bowl

Does it Pay to Release Super Bowl Ads Before the Game?

Check out these stats, as well as 20 other facts on the big game.
Super Bowl

Borrow Tom Brady's Trick For Visualizing a Super Bowl Success

The Patriots quarterback came up with an interesting technique for motivation.
Super Bowl

You'll Never Guess Why The NFL Banned This Super Bowl Ad

The ad contains substances which are banned by the football league.
Food

Heinz Wants to Make the Day After the Super Bowl a National Holiday

The ketchup maker wants to take the suggestion to the the House and the Senate.
Super Bowl

Had One Too Many on Super Bowl Sunday? This Chip Bag Will Tell You to Call for a Ride.

The Super Bowl is just around the corner, and these companies are preparing to keep any drunk drivers off the road.