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Super Bowl

Video Tips

You Can Run a Great TV Campaign Without TV

While marketers are projected to spend about $79 billion on TV advertising this year, some might be missing the big picture.
Marketing Strategies

5 of the Most Controversial Ads in Recent History

From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
Marketing

The CEO of Carl's Jr. Doesn't Care If You're Offended by the Chain's Sexy Ads

The burger chain runs commercials starring swimsuit models for the same reason it is putting a hotdog on top of a cheeseburger: because 'young, hungry guys' love it.
Marketing

Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them

Real-time marketing can boost your brand as long as your efforts are genuine, on-message and a natural extension of your existing communication strategies.
Television

The New Prime Time for Ads -- and How to Use It to Your Advantage

The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Ready to Launch

Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season

The process of bringing a product to market is grueling preparation for the demands of what follows.
Faith

What the Super Bowl Taught Us About Faith at Work

The nature of this year's ads tells us something about a growing positivity at corporations.
Games

Katy Perry Strikes Mobile Game Deal With Maker of Kim Kardashian's App

The game will feature Perry's voice, likeness and personality, and is slated to launch before the end of the year.
Leadership

3 Essentials for Winning Like a Super Bowl Champ

Careful planning, thorough preparation and spirited execution are the pillars of success in every endeavor.
Advertising

5 Lessons From Mostly Safe Super Bowl Ads

Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Social Media

Who Won the Social Super Bowl?

Twitter vs. Facebook vs. YouTube.
Advertising

The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Super Bowl

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Weekly News Roundup

iPhone Sales Power Apple to Hit New Global Record: Your Weekly News Roundup

Catch the latest news on Uber and Lyft, and learn how Facebook is gearing up for Super Bowl Sunday.
Email Marketing

5 Plays That Make Your Email Marketing Score

The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.