Target Markets

Product-Market Fit

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Starting a Business

The Small-Business Market Could Be Your Golden Ticket to Success

While the consumer and enterprise markets, get all the attention, look to create solutions for the biggest segment of employers in the U.S.
Marketing

6 Not-So-Obvious Places to Find Your Target Market

Your ideal customers are out there waiting for you. Here's how to find them.
Business Unusual

This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.
Marketing

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Target Markets

3 Devices to Aid in Getting Your Bearings En Route to a New Venture

An entrepreneur's flexibility is critical in exploring and learning from markets outside the comfort zone.
Success Strategies

6 Key Factors in Scoring a $1 Billion Valuation for Your Startup

The team and the market were ranked as most important keys, according to representatives of six companies that made it.
Inventions

Innovators, Watch Out for These Invention Killers

Don't be caught off-kilter by unexpected roadblocks and setbacks. Acquaint yourself with these keys for ushering new products into the marketplace.
Growth Strategies

Operating in a Crowded Market? Here's How to Shine.

Focus on these six ways to ensure that your new company will distinguish itself.
Marketing

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
Marketing

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Growth Strategies

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Marketing

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Marketing

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
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