Thought Leaders
Unlike Raises, You Can Afford to Give Your Team All the Recognition and Praise They Have Earned
Appreciate your employees, and everything else falls into place.
Value | Page 3
Building a Business
When It’s a Good Idea to Give Away Your First Product to Make Sales Later
Peter Voogd offers a few tips for those who are just beginning to build their business.
By Peter Voogd
Building a Business
12 Ways to Connect With Millennial Employees
They are a significant part of your team. Treat them as such.
By John Stoker
Marketing
‘Magic Dentist’ Shows How to Make a Memorable Ad on a Budget
Sometimes all you need is a little creativity.
Business News
Amazon Reached a $1 Trillion Market Cap
Jeff Bezos's company is just weeks behind Apple.
By Jon Fingas
Thought Leaders
4 Models for Building Value Through Acquisitions
If you think buying another company is an easy shortcut to growth, you need to think some more.
By Mark Daoust
Business Funding
This Is How You Cold-Call Your Entrepreneurial Heroes Without Annoying Them
Lead with value and doors will open for you.
Thought Leaders
Quotes From 10 Inspiring Women on Understanding Your Value
Female leaders and founders shared their advice at the ninth annual Women in the World conference.
By Nina Zipkin
Building a Business
3 Essential Traits for Earning the Trust of Your Customers
Trust is invaluable, but it can't be purchased, only earned. There is no shortcut, only commitment.
Building a Business
Staying in Your Lane: Why Startups Must Stay Focused
Your company can't solve every problem for every consumer. Make intentional decisions about which opportunities you'll pursue.
Marketing
Effective Email Strategies for Startups Marketing on a Budget
Develop personas, and write customized emails that offer genuine value.
By Yoav Vilner
Building a Business
When Scaling Your Company, Here’s How to Never Lose Sight of Why Customers Fell in Love With Your Business in the First Place
Laura Ashley, Nokia and many others faltered while growing their company. Here's how to not make their same mistakes.
By Boyd Farrow
Thought Leaders
Time to Sell Your Business? You’ll Need Metrics.
Your enthusiasm for what you've built will get buyers excited but they'll need numbers too.
By Mark Daoust
Building a Business
3 Lessons for Entrepreneurs to Overcome Scaling Issues
Price for where you want to be, not where you are.
Thought Leaders
Why You Shouldn’t Always Charge to Speak and Write
Doing the work for exposure is how you command a big fee later.
By Josh Steimle
Business Funding
10 Powerful Business Networking Skills to Build Rapport Quickly
Effective networking never happens by taking. It happens by giving.
By R.L. Adams
Marketing
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
By Gene Hammett
Building a Business
How to Transform a Legacy Organization Into a Legendary Company
Startups are the business fixation of our time but a history of achievement is still the the best foundation for future of greatness.
Business Operations & Logistics
4 Reasons Why Raising Your Price Is a Brilliant Marketing Move
Charging less than your competitors signals potential clients that you doubt the value of what you offer.
Marketing
‘America’s New Romantic Piano Sensation’ Shows How to Gather a Tribe and Thrive in Business
The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
By Shawn Doyle
Thought Leaders
Should Small Businesses Speak Out on Controversial Topics?
Speak your mind, but don't be surprised when people want to give you a piece of theirs.
Business News
Elon Musk Reportedly Gave His Assistant a 2-Week Test When She Asked for a Big Raise — What Happened to Her Is an Important Lesson in Salary Negotiations
In his 2015 biography, Ashlee Vance shares the story of how Musk stopped working with his longtime executive assistant in early 2014.
Business Operations & Logistics
15 Unorthodox Ways to Get Your Foot In the Door
From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.
By Jeff Shavitz
Human Resources
Meaningful Conversations Will Keep Your Clients Coming Back for More
Technology has made every aspect of business easier -- except one: making a human connection with your customer.
Tech
3 Steps You Need to Take to Build an App That Will Boost Your Business’s Value
Think about Domino's app, which exists solely to connect hungry customers with hot pizzas.
By Q Manning
Entrepreneurs
3 Ways to Figure out the Value of Your Time as an Entrepreneur
Setting a value for your time may seem unnecessary, or redundant, but it's a valuable decision-making tool.