Bidders include frontrunner Verizon, inventor Dan Gilbert (backed by Warren Buffett), TPG, and a consortium that includes Bain Capital and former Yahoo CEO Ross Levinsohn.
You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Yahoo said earlier in the month it took a $230 million impairment charge related to Tumblr and was considering strategic alternatives for its core internet business.
Focusing your budget on your most expensive projects and finding partners who complement your strengths are just a couple of smart business strategies.
Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.