Value | Page 5

Building a Business

Analysts Are as Upbeat as Ever on Apple. Investors? Well, Not So Much.

More than $65 billion was knocked off the company's market value in initial reaction to the company's quarterly results on Tuesday.

By Reuters

Building a Business

Apple Steals World’s Most Valuable Brand Title From Google

By Todd Haselton

Thought Leaders

The 8 Values Every Company Should Live By

By Craig Cincotta

Building a Business

8 Ways to Maximize the Value of Your Startup Stock

By Martin Zwilling

Entrepreneurs

9 Practices at Home and Work That Increase Productivity

Increasing productivity has less to do with working longer hours than staying more focused and inspiring your team.

By John Rampton

Thought Leaders

How Much Value Are You Really Bringing to the Team?

Baseball, the most statistics obsessed sport, can teach business owners important lessons on measuring employee contributions.

By Marty Fukuda

Business Ideas

What Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out Collaboration

For a high-end brand, too much exposure can be a risk.

By Nina Zipkin

Thought Leaders

To Create an Underlying Social Mission, Focus on the 3S’s

The greatest stamina for any entrepreneur comes from life purpose, and building a movement around your startup can be the difference between failure and breakout success.

By Nick Unsworth

Thought Leaders

What Creatives Can Do About Feeling Undervalued and Underpaid

Don't be dismissive of the ideas and connections your brain makes. They hold a lot of value.

By Michael Cooper

Building a Business

Create Value — Not Just Buzz — For Your Customers

Too many startups neglect the most important goal: determining why someone would want to buy what they're selling.

By Sam Hogg

Marketing

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.

By Craig Simpson

Building a Business

3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.

By Andrew Medal

Building a Business

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.

By Pratik Dholakiya

Human Resources

The 4 Most Common Mistakes Early Entrepreneurs Make

Here are a few errors newbie entrepreneurs make -- and how to avoid them.

By AJ Agrawal

Building a Business

5 Behaviors of a Successful and Trustworthy Consultant

For a successful business relationship to get off the ground and thrive, both sides need to trust and respect each other.

By Mel Carson

Building a Business

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.

By John Brubaker

Building a Business

For Your Startup to Thrive, You Need to Build Value for More Than Just Customers

Aim to provide substantial value to multiple other parties involved in the life cycle of your business.

By Adam Callinan

Building a Business

To Keep Your Startup Alive, Keep Creating Value

Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.

By Peter S. Cohan

Building a Business

7 Principles for Propelling Your Startup to Success

Enterprises like Google, Netflix and Apple seem to follow them and you should, too.

By Peter S. Cohan

Thought Leaders

3 Questions to Ask Yourself Daily as You Roll Out of Bed

What's the first thing you say, think or do when you wake up each morning? These queries can change your life -- and someone else's.

By Matthew Toren

Building a Business

Find Ways to Lift Profit Margins Without Much Effort

Companies tend to try to control multiple factors at once, when they should try to identify where the biggest erosion is coming from.

By Andrew Miller

Building a Business

Google Overtakes Apple as World’s Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.

By Geoff Weiss

Building a Business

The Secret to Career Success Is Knowing Your ‘Fascination Advantage’

Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'

By Laura Entis

Business Accounting

More Money, More Problems: The Down Side of a Mega Valuation

The bragging rights may be tempting, but achieving a jaw-dropping valuation for your company can cause problems down the line.

By Sam Hogg

Building a Business

Trim the Fat From Your Startup

The lean movement is often associated with big business, but its principles can work for small companies, too.

By Ann C. Logue

Marketing

Insure Yourself Against Extinction by Building Your Personal Brand

Separate yourself from your company and you'll be able to survive past failures.

By Stacey Alcorn

Building a Business

The Best Value in Higher Education

Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.

By Martha C. White