Thought Leaders
The 8 Values Every Company Should Live By
Values are an important part determining how great a company's culture can be.
Value | Page 5
Business Ideas
What Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out Collaboration
For a high-end brand, too much exposure can be a risk.
By Nina Zipkin
Thought Leaders
To Create an Underlying Social Mission, Focus on the 3S’s
The greatest stamina for any entrepreneur comes from life purpose, and building a movement around your startup can be the difference between failure and breakout success.
Thought Leaders
What Creatives Can Do About Feeling Undervalued and Underpaid
Don't be dismissive of the ideas and connections your brain makes. They hold a lot of value.
Building a Business
Create Value — Not Just Buzz — For Your Customers
Too many startups neglect the most important goal: determining why someone would want to buy what they're selling.
By Sam Hogg
Marketing
4 Steps to Building Lifetime Value From Expensive First-Time Customers
When you look at how much a customer is worth, you need to focus on more than a single purchase.
Building a Business
3 Secrets of Building a Personal Brand From a Marketing Master
Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
By Andrew Medal
Building a Business
3 Great Choices for a Winning Content-Marketing Strategy
Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
Human Resources
The 4 Most Common Mistakes Early Entrepreneurs Make
Here are a few errors newbie entrepreneurs make -- and how to avoid them.
By AJ Agrawal
Building a Business
5 Behaviors of a Successful and Trustworthy Consultant
For a successful business relationship to get off the ground and thrive, both sides need to trust and respect each other.
By Mel Carson
Building a Business
Paying to Play Puts More Skin in the Game
Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
Building a Business
For Your Startup to Thrive, You Need to Build Value for More Than Just Customers
Aim to provide substantial value to multiple other parties involved in the life cycle of your business.
Building a Business
To Keep Your Startup Alive, Keep Creating Value
Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.
Building a Business
7 Principles for Propelling Your Startup to Success
Enterprises like Google, Netflix and Apple seem to follow them and you should, too.
Thought Leaders
3 Questions to Ask Yourself Daily as You Roll Out of Bed
What's the first thing you say, think or do when you wake up each morning? These queries can change your life -- and someone else's.
Building a Business
Find Ways to Lift Profit Margins Without Much Effort
Companies tend to try to control multiple factors at once, when they should try to identify where the biggest erosion is coming from.
Building a Business
Google Overtakes Apple as World’s Most Valuable Brand
When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
By Geoff Weiss
Building a Business
The Secret to Career Success Is Knowing Your ‘Fascination Advantage’
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
By Laura Entis
Business Accounting
More Money, More Problems: The Down Side of a Mega Valuation
The bragging rights may be tempting, but achieving a jaw-dropping valuation for your company can cause problems down the line.
By Sam Hogg
Building a Business
Trim the Fat From Your Startup
The lean movement is often associated with big business, but its principles can work for small companies, too.
By Ann C. Logue
Marketing
Insure Yourself Against Extinction by Building Your Personal Brand
Separate yourself from your company and you'll be able to survive past failures.
Building a Business
The Best Value in Higher Education
Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.