Below the $8 million mark, no banker is in the room telling you what your business is actually worth — but the levers that decide it are knowable, and most of them can be pulled years before a buyer ever calls.
Design is strongest when it enters before the visual layer. Used early, it helps teams clarify priorities, solve real problems, and shape stronger customer experiences.
Two companies can post identical numbers and get opposite reactions from the market. The difference isn't performance — it's whether leadership has earned the benefit of the doubt.